Softchoice Corporation

Softchoice Corporation

September 10, 2009 08:30 ET

Softchoice Given Special Recognition for 'Customer Satisfaction Excellence' by Cisco

TORONTO, ONTARIO--(Marketwire - Sept. 10, 2009) - Softchoice Corporation (TSX:SO) has been awarded Cisco's Gold Star for Customer Satisfaction Excellence based on an assessment of the quality of service the Company provides around the design and delivery of Cisco solutions. Based on customer survey responses collected independently by Cisco, Softchoice was recognized for 'Customer Satisfaction Excellence' - one of the highest distinctions a partner can achieve within the Cisco Channel Partner Program. Beyond validating Softchoice's strong customer focus, the honor provides significant growth opportunities by increasing Softchoice's visibility with Cisco employees and prospective customers.

"Customer satisfaction is a core value for Softchoice and a key driver of our success," said David MacDonald, President and CEO of Softchoice. "Our mission is really about helping organizations find better ways to optimize the performance of their businesses. That means making it simple and cost-effective to harness the power of innovation. This recognition tells us that we are moving in the right direction."

Through the 'Channel Customer Satisfaction Excellence' evaluation process customers are invited to assess their Cisco provider on a range of attributes - from trust, professionalism and responsiveness, to the knowledge, skill and technical support provided around their Cisco implementation. Softchoice achieved top marks across key metrics allowing the Company to qualify for special recognition and increased visibility on the Cisco Partner Locator, a tool used by Cisco employees and customers to identify best-in-class Cisco partners.

"Our ability to wrap our focus on customers with deep technical knowledge and reliable, efficient technology fulfillment is a winning formula," added Frank Ball, Softchoice's Director of Cisco Solutions. "This combination of skills is particularly relevant as we work with customers to reduce costs, improve service levels and drive greater simplicity across the data center environment."

Softchoice's achievement is one of several recent milestones in the ongoing development of the Company's Cisco practice. Since achieving U.S. Gold-level partner status earlier this year, Softchoice has added a number of certifications in specialized areas, including MDS Fabric Switching and Advanced Data Center Networking Infrastructure. More recently, Softchoice launched its Data Center Optimization services, a practice focused on helping organizations streamline operations by driving efficiencies across business application systems.

About Softchoice

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 886 employees operating from over 40 branch offices located in major cities across the U.S. and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Forward-Looking Statements

This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to expectations, intentions and plans contained in this press release that are not historical fact. When used in this press release, the words "anticipate," "expect", "will' and similar expressions generally identify forward-looking statements. These statements reflect our current expectations and are subject to a number of risks and uncertainties including, but not limited to, change in technology and general market conditions, many of which are set out or incorporated by reference in the Company's latest Annual Information Form. Due to the many risks and uncertainties, Softchoice cannot assure that the forward-looking statements contained in this press release will be realized.

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