Softchoice Corporation

Softchoice Corporation

January 27, 2010 12:23 ET

Softchoice Receives Certification to Become an Authorized Seller of IBM Software

TORONTO, ONTARIO--(Marketwire - Jan. 27, 2010) - Softchoice Corporation (TSX:SO) is proud to participate in the new IBM Software Value Plus initiative. On November 1, 2009, Softchoice had completed its certifications to become an Authorized North American seller of IBM's Tivoli, Lotus, Websphere, Information Management and Rational software brands by meeting the skills requirements of the new IBM Software Value Plus initiative. In addition, Softchoice is also authorized in the ValueNet solutions of Optim, Infosphere and Cognos software.

"At Softchoice we continuously strive to raise the bar by providing expertise that results in increased benefit to our customers," said David MacDonald, Softchoice President and CEO. "Gaining this authorization reflects our commitment to providing greater value which is ultimately aimed at building enduring relationships with our customers."

The IBM Software Value Plus initiative is designed to meet the demands of clients who are looking to drive more value from their technology investments by working with trusted partners with proven skills to quickly and effectively implement new infrastructures. IBM Software Value Plus enables IBM Business Partners to set themselves apart by gaining key technical and industry skills necessary for smarter technology implementations that help clients achieve their business goals.

"IBM is committed to supporting an ecosystem of skilled partners that can provide the most value to our shared clients," said Sandy Carter, vice president, IBM Software Group Channels. "Business Partners who invest in the proper skills and expertise are well positioned to help clients achieve a faster time-to-value with the right solutions, reduce risk in solution development, and increase their return on investment over time."

"IBM's new initiative is aimed at ensuring customers derive the most business value from their IT service providers," added Toby Banks, Director of Enterprise Software Group at Softchoice. "It's ultimately about reducing risk, costs and delivering peace of mind. Softchoice is uniquely positioned to do all of these things on behalf of customers across North America."

IBM Software Value Plus rewards Business Partners who invest in skills and expertise and are focused on delivering greater client value. Under the initiative, IBM Software partners choose on which IBM software to build technical, marketing and sales skills, such as Websphere, Information Management, Tivoli, Lotus and Rational. Partners can become certified and authorized to sell these products across multiple industries.

For more information about IBM Software Value Plus, please visit

About Softchoice

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 883 employees operating from more than 40 branch offices located in major cities across the U.S. and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

Contact Information

  • Softchoice Corporation
    Mrs. Manal Russel
    Communications Specialist
    416.588.9002 Ext. 2953