SOURCE: Omniture

October 11, 2007 08:00 ET

Software Magazine Ranks Omniture as One of the World's Top 10 Growth Companies

Company's Ranking in the Software 500 Climbs for the Fourth Year in a Row

OREM, UT--(Marketwire - October 11, 2007) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced its ranking in Software Magazine's annual listing of the Software 500. The annual issue, now in its 25th year, ranks the world's largest software and service providers.

Omniture was ranked #210, the fourth consecutive year moving up the Software 500 rankings, with software revenue of $79,749,000 in 2006. In addition, Omniture was recognized as one of the top 10 growth companies in the $30-100 million revenue category with 86% revenue growth during the year.

"As evidenced by Omniture's continued climb in the rankings each year, vendors that focus on Software as a Service have seen interesting momentum among the Software 500," said John Desmond, editor of Software Magazine and Softwaremag.com. "We look forward to seeing how this particular category of software influences the Software 500 in future years."

"Omniture has moved up the rankings of the Software 500 for the fourth consecutive year," said Josh James, CEO and co-founder of Omniture. "Omniture's revenue growth in 2006, as recognized by the Software 500, is representative of the great customers that we continue to attract, the growing partner ecosystem that we work with and Omniture's incredible employees that earn our customers' business every day."

The Software 500 is a revenue-based ranking of the world's largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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