SOURCE: Solar Night Industries, Inc.

January 02, 2008 08:38 ET

Solar Night Industries Offers Unique Program to Jump-Start New Home Sales

SAINT LOUIS, MO--(Marketwire - January 2, 2008) - Solar Night Industries (PINKSHEETS: SLND), a renewable energy company formed to accelerate the adoption of Modern Energy Solutions, introduces the Solar Synapse™, a product, sales and marketing program designed to capitalize on the burgeoning demand for renewable energy alternatives among potential new homeowners. According to a recent Roper survey commissioned by Sharp Electronics Corporation, nearly 90 percent of Americans think that solar electricity should be an option for all new home construction. Three-quarters of survey respondents perceive solar power to be more important than ever, evidence that Americans recognize the value of solar as a modern, renewable form of energy.

The Solar Synapse Pre-Wire Kit is part of an overall program designed to empower homeowners to add energy efficiency in the future. The Kit, installed during construction, will prepare a new home for adding photovoltaic solar panels (electricity) at some future date. With new federal, state and local subsidies changing and the price of solar panels projected to halve in the next five years, the timing is perfect to make these new homes "solar ready" now. The program includes marketing materials to help the builder sell Pre-Wire Kits and provides a post-purchase activity for the new homeowner. After closing, new owners can go to the Solar Synapse ™ site to register their kit. They will receive a copy of a "The Homeowner's Guide to Renewable Energy," plus they qualify to receive a Modern Energy Plan™ from SNI for their home. The revolutionary Modern Energy Plan™ is a customized plan that will tell them the cost to complete the total solar system, plus, educate the consumer regarding the incentives in their area.

"We feel the Solar Synapse™ is a unique solution for builders who seek to differentiate their business and attract the mainstreaming green market. Education is an important aspect of our business model and we believe this program teaches builders about the potential of using modern energy solutions as a best-practice, and educating the homeowner regarding their options," says Tim Corbet, CEO of Solar Night.

Solar Night is expanding the Solar Synapse™ product rollout via a network of Manufacturer's Representatives' from the building and renewable energy segments. For more information, go to

About Solar Night Industries, Inc.

Solar Night Industries, Inc. is a national Modern Energy Company that enables residential and commercial energy users to implement cost-effective, renewable energy solutions that help them reduce their dependence on traditional energy sources, reducing Co2 emissions. Solar Night Industries, Inc. is based in St. Louis, Missouri (USA). For more information, please visit

Safe Harbor Statement

This press release contains forward-looking statements, which are made in reliance upon the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results could differ materially from the statements expressed or implied herein due to a variety of factors including, but not limited to: the development of Solar Night Industries' solar cell technology and solar solutions ability to secure additional financing, the successful marketing and distribution of Solar Night Industries' products market acceptance of Solar Night Industries' products and technology, competition and timing of projects and trends in the solar industry, as well as other factors. The forward-looking statements contained herein are made only as of the date of this press release, and Solar Night Industries undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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