SOURCE: Soles4Souls Inc.

January 14, 2008 10:05 ET

Soles4Souls Inc. Donates $1 Million to Two Ten Footwear Foundation

New Endowment Will Provide Direct Assistance to Families Within the Footwear Industry

WALTHAM, MA and NASHVILLE, TN--(Marketwire - January 14, 2008) - Soles4Souls Inc., the footwear charity that gives footwear to people in need, announced that they are donating $1 million to the Two Ten Footwear Foundation to establish the 'Soles4Souls, Inc Relief Fund.' The endowment will be earmarked for Two Ten's domestic relief program.

"Two Ten is a remarkable organization and we feel honored to support them in this way," said Wayne Elsey, Founder and CEO of Soles4Souls. "In addition to their scholarship programs, Two Ten provides vital financial support to families in the footwear industry during times of crisis. This new endowment exemplifies our strong commitment to domestic relief programs and to giving back to the industry that has been so generous to us," Elsey said.

"We are so grateful to Soles4Souls for this generous gift -- a visible commitment to the footwear industry and those in need," said Peggy Kim Meill, President of Two Ten Footwear Foundation. "This munificent gift goes into the very fabric of our mission as a relief organization. We have recently witnessed a significant increase in requests for assistance, and this donation from Soles4Souls could not be more vitally important to our foundation in being able to respond to the growing needs of our constituencies," she said.

According to Tim O'Donovan, Two Ten Board Chair, the donation is the second largest ever received by Two Ten for its relief program -- and the largest relief endowment established in the last decade. "This is indeed a timely gift for Two Ten and the families in the footwear industry that we support," he said. "We are frequently called upon during traumatic events that require immediate financial assistance, and Soles4Souls is helping us make a major difference in the lives of people during the worst of times," he said.

Elsey added that the endowment underscores the strong commitment by Soles4Souls to partner with effective organizations inside the footwear industry. "Two Ten is a lifeline to people within the shoe world. We can't think of a better way to reach out to hurting people inside our industry than coming alongside Two Ten. We sincerely hope that others will be inspired to act in a similar manner and support the excellent programs administered by Two Ten," he said.

About Two Ten Footwear Foundation

For nearly 70 years, the Two Ten Foundation has made a positive difference in the lives of people in the footwear industry. By providing counseling, financial assistance and community building events, Two Ten represents the footwear industry's commitment to philanthropy. Two Ten is located in Waltham, MA and serves clients throughout the United States. For more information please call us at 800-346-3210 or visit us on the web at

About Soles4Souls

Nashville-based Soles4Souls™ facilitates the donations of both new and used shoes, which are used to aid the hurting worldwide. Since its inception, Soles4Souls has collected more than 3 million pairs (or one pair every 28 seconds) from shoe companies, retailers, and individuals. The shoes have been distributed in more than 60 countries, including Mexico, Honduras, Romania, Thailand, and the Sudan. The charity has been featured on NBC Nightly News with Brian Williams, ABC News, FOX, CBS, and hundreds of regional outlets around North America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties are eligible for tax advantages. Visit and or call (866) 521-SHOE.

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