Somerset Entertainment Income Fund
TSX : SOM.UN

Somerset Entertainment Income Fund

October 07, 2009 07:50 ET

Somerset Entertainment Income Fund Receives Confirmation for Conversion of Music Program at a Mass Merchant Customer

TORONTO, ONTARIO--(Marketwire - Oct. 7, 2009) - Somerset Entertainment Income Fund (TSX:SOM.UN) (the "Fund") has received confirmation from a major mass merchant customer that it will convert the current Reflections music program to a new side-wing display in 2010.

As part of its store remodeling program, this customer has decided to move the Somerset music program from a four-foot section in-line to a two-foot side-wing location. As a result, the program will feature 24 titles compared to 43 for the current display. After testing the new program, the customer indicated that it met the desired sales targets and is consistent with the new store aesthetic objectives. Beginning spring 2010, the Reflections program will be converted to a new side-wing display in the approximately 3,200 stores Somerset currently supplies.

"Given the significant changes being implemented at this retailer, Somerset is pleased to be selected as the supplier for this program and looks forward to generating significant music sales into the future," said Somerset Entertainment CEO, Andy Burgess.

About Somerset Entertainment

Somerset is the leading North American producer and distributor of specialty music and DVDs sold internationally through non-traditional music retailers using interactive displays and a distributor of music in digital format. Somerset's extensive distribution network includes mass merchants, specialty chains and independent gift stores in more than 20 countries, including the United States and Canada. Based in Toronto, Canada, Somerset employs over 180 people at offices in Toronto, Ontario (Canada); Buffalo Grove, Illinois, and Minneapolis, Minnesota (U.S.A.); and Essex, England (U.K.).

Units of the Somerset Entertainment Income Fund are traded on the Toronto Stock Exchange under the symbol SOM.UN. Additional information relating to the Somerset Entertainment Income Fund, including unaudited financial information as of June 30, 2009, is available at www.somersetent.com and www.sedar.com.

Forward Looking Statements

Certain statements in this news release may constitute "forward looking" statements that involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Fund or Somerset to be materially different from any future results, performance or achievements expressed or implied by such forward looking statements. When used in this news release, such statements use such words as "may", "will", "intend", "should", "expect", "believe", "plan", "anticipate", "estimate", "predict", "potential", "continue" or the negative of these terms or other similar terminology. These statements reflect current expectations regarding future events and operating performance and speak only as of the date of this news release. Forward looking statements involve significant risks and uncertainties, should not be read as guarantees of future performance or results, and will not necessarily be accurate indications of whether or not such results will be achieved. A number of factors could cause actual results to differ materially from the results discussed in the forward looking statements, including, but not limited to: lack of written customer contracts, customer concentration, integration of the recently acquired Puretracks business, reliance on suppliers and other risks described in the Fund's most recent management's discussion and analysis (which can be found at www.sedar.com). These forward looking statements contained in this news release are made as of the date of this news release, and neither the Fund nor Somerset assume any obligation to update or revise them to reflect new events or circumstances.

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