SOURCE: Sonitor Technologies

January 08, 2008 09:00 ET

Sonitor Technologies Experiences Surge in Deployments of Its Ultrasound RTLS Technology

Ultrasound Identification (USID) Technology Is Proven Reliable and a Highly Accurate Location Solution Versus Legacy RFID Implementations

LARGO, FL--(Marketwire - January 8, 2008) - Sonitor Technologies, Inc., the leading developer, manufacturer and supplier of a proprietary ultrasound Indoor Positioning System (IPS) and Real-Time Location Systems (RTLS), announced that the Company's growing presence in the U.S. healthcare market has been the key driver in the surge in deployments of its RTLS infrastructure implementations and IPS unit shipments.

Terry Aasen, Sonitor Chief Executive Officer, stated, "2007 was a breakthrough year for Sonitor as the healthcare market increasingly recognized the value of, and need for, reliable location accuracy in complex, high-value, indoor environments such as hospitals. Sonitor has established a place for its unique ultrasound based real-time location system technology in healthcare and other select target market segments. According to recent industry estimates, the active RTLS market across all market segments is expected to exceed US $7 billion by 2017. Within this projected growth trend Sonitor has recently had over a dozen well-known hospitals in the United States join the ranks of Sonitor's growing list of healthcare clients, reinforcing our market position in the high growth market vertical."

Sonitor's RTLS and IPS applications are customized for each hospital, ranging from full 500+ bed hospital environment deployments, which include tracking over 3,000 pieces of high-value equipment, to patient tracking solutions for emergency walk-in clinic environments and automatic tracking of the location of patient charts in a 300-bed hospital. Don Zeppenfeld, Sonitor's VP Business Development, added, "Hospitals value Sonitor's 100 percent room, or sub-room-level, such as patient-bed, location accuracy."

"While the world is full of headlines about RFID, Sonitor has seen 20 percent of its RTLS deployments replace existing RF-based tracking technologies and systems which were not able to deliver the desired location accuracy performance the hospitals expected," Mr. Aasen stated.

Another major reason for Sonitor's success in the healthcare segment is its alignment with several software partners, such as Patient Care Technologies Systems, Awarix, PeriOptimum, RadiantWave, Tagnos, Intelligent InSites and others. These valuable partners have joined ranks with Sonitor to provide their end customers with the best overall solutions which, when RTLS is involved, is firmly based on reliable and accurate location data for the objects that are being tracked. Through Sonitor's versatile technology, it has concluded several successful deployments, outside of the healthcare sector, including customers in the hospitality and consumer research markets.

About Sonitor Technologies, Inc.

Sonitor Technologies is the developer, manufacturer and supplier of a proprietary ultrasound indoor positioning system (IPS) that automatically tracks precisely by room the real-time location of moveable equipment and people in complex indoor environments, such as hospitals. Sonitor's RTLS technology is designed for seamless integration with third party software and integration solutions. Sonitor Technologies was founded in Norway in 1997.

To learn more about Sonitor Technologies and its ultrasound IPS, please visit the corporate website at

Safe Harbor Statement

This press release contains forward-looking statements relating to future events, such as the development of new products, the commencement of production, or the future financial performance of the Company. These statements fall within the meaning of forward-looking information as defined in the Private Securities Litigation Reform Act of 1995. These statements are subject to a number of important risks and uncertainties that could cause actual results to differ materially including, but not limited to, economic, competitive, governmental, and technological factors affecting the Company's markets and market growth rates, products and their rate of commercialization, services, prices and adequacy of financing, and other factors. The Company undertakes no obligation to update, amend, or clarify forward-looking statements, whether because of new information, future events, or otherwise.

Contact Information

    Sonitor Technologies, Inc.
    Terry Aasen
    President and CEO
    Tel: (877) 477-9767
    Email: Email Contact

    Sonitor Media Relations:
    Ivette Almeida
    The Global Consulting Group
    Tel: (646) 284-9455
    M. (917) 302-9946
    Email: Email Contact