Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.

January 24, 2007 09:00 ET

Sonomax Announces More HearAtlast Hearing Stores in Wal-Marts

Second and Third HearAtlast Stores-Within-Wal-Mart Supercenters Open Today in Scarborough and Sarnia, Ontario

TORONTO, ONTARIO--(CCNMatthews - Jan. 24, 2007) -


Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) announces that the hearing aid retail chain owned by HearAtlast, a division of the Atlast Group of companies, will open its second and third stores inside Wal-Mart (NYSE:WMT) supercenters today, featuring VitaSound's lines of proprietary patented hearing aids as well as Sonomax's flagship hearing protection devices. VitaSound is a wholly owned subsidiary of Sonomax Hearing Healthcare Inc.

The opening of these stores is a continuation of the collaboration that was announced on October 18, 2006. "The information gathered in this process will result in adjustment of product features and price points, with the focus on broadest possible consumer acceptance" said Nick Laperle, Sonomax President. The exercise is also providing Sonomax with valuable information about refinement of its plan to penetrate the multi-billion dollar worldwide hearing aid market with on-the-spot delivery to consumers of its affordable state-of-the-art digital hearing aids.

Dr. Randy Lacey, President and Chief Operating Officer of the AtLast Group of companies is known for having changed the landscape of optical care thanks to his "one stop" shopping concept for vision care and eyewear, later sold to LensCrafters™. "We are very encouraged by the response to our accessible and convenient hearing center concept that features hearing aids at exceptional prices. Our leading technology hearing aids featuring VitaSound's products offer the ultimate in comfort and natural sound quality" said Dr. Lacey.

After the opening of London, Scarbororough and Sarnia, HearAtlast confirmed that more stores will be opened in the next few months and all stores will sell VitaSound and Sonomax products.

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology for hearing protection, hearing enhancement, and other auditory applications.

Sonomax has expanded the capability of its SonoPass™ software so that it can now test hearing protectors other than SonoCustom™, with the objective of establishing individual fit-testing of hearing protectors as the universal standard.

The Company's SonoPlatform™ is the foundation for state-of-the-art hearing aids, active and passive earpieces for military use, and cellular telephone and entertainment digital wireless applications.

For further information please visit out website

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Sonomax Hearing Healthcare Inc.
    Nick Laperle
    (514) 932-2674 ext-2254