Sonomax Hearing Healthcare Inc.

Sonomax Hearing Healthcare Inc.
Virgin Megastore

Virgin Megastore

November 22, 2007 08:00 ET

Sonomax and Virgin Entertainment Group Hook Up

Sonomax to Showcase Revolutionary New Technologies in Two Flagship U.S. Virgin Megastores

MONTREAL, CANADA--(Marketwire - Nov. 22, 2007) - Sonomax Hearing Healthcare Inc. (TSX VENTURE:SHH) is pleased to announce its partnership with Virgin Entertainment Group and its plans for the retail launch in the United States of its custom-fit hi-fidelity earphones. Sonomax will officially introduce its revolutionary technology, for use with MP3 players, as well as cellular Bluetooth™ adaptors, gaming, and a wide variety of other audio devices, in the United States at two flagship Virgin Megastores in New York City and Los Angeles in early 2008.

The Sonomax and Virgin Entertainment Group initiative responds to a marketplace where global sales of entertainment and communications devices with intra-ear applications, such as MP3s and Bluetooth™ headsets for telephony, will soon break the 500 million units per year mark, and sales are projected to surpass a billion units annually by 2010. With earphone sales currently tracking at 40% of MP3 device sales, the market is enormous.

The introductory program will showcase Sonomax's revolutionary custom-fit earphones. Using its patented SonoCustom® and SonoPass® technologies, Sonomax will fit retail customers in a matter of minutes with custom-fit earphones that provide a verified total acoustic seal, the single most important element of industry professional grade sound quality.

"In line with our mission to bring Virgin Megastore customers the best in entertainment technology, we are delighted to partner with Sonomax on this exciting initiative as we believe we are leading MP3 users into a new era of audio entertainment," said Dee McLaughlin, vice president of marketing, Virgin Entertainment. "The sixty day program will tell us a great deal about the receptiveness of consumers to a device that provides them with high quality sound, as well as long-wearing comfort due to the precision of Sonomax's expansion technology."

"Virgin Megastores is one of the world's premiere brands, and we are extremely proud to work with such a key influencer in the consumer entertainment marketplace," said Mr. Nick Laperle, president of Sonomax. "Our project aims to accelerate a shift in the area of personal audio, and we are very confident that our program in New York and Los Angeles will convincingly demonstrate our technology's new benchmarks in performance, comfort and safety and will lead to a bright future for Sonomax with Virgin Entertainment."

About Virgin Entertainment Group

Virgin Entertainment Group is the world's leading multi-channel music and entertainment retailer, providing customers with a range of entertainment experiences through a family of integrated Virgin-branded businesses. Virgin Megastores and Virgin Megastore Online at are integral parts of a strategy to provide entertainment customers with what they want, how they want it, and when they want it.

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacture of intra-ear technologies. Its products include revolutionary hearing protection devices, affordable hearing aids, active and passive multi-purpose earphones for consumer entertainment and communications, and communications units for the industrial and military markets. The company's patented custom-fit, instant-fit expansion earpieces deliver a perfect acoustic seal every time and can be validated by SonoPass®, the company's proprietary proof-of-performance software. Building on its technological leadership in hearing protection, Sonomax is expanding the applications for its technologies into high growth consumer markets such as MP3 audio, multi-media, gaming earphones, and Bluetooth® headsets for telephony, through its subsidiary VitaSound Audio Inc, based in Ontario.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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