Sony Ericsson

Sony Ericsson

August 26, 2010 09:30 ET

Sony Ericsson Reveals Third Break the Silence Film

LONDON, UNITED KINGDOM--(Marketwire - Aug. 26, 2010) - Sony Ericsson has revealed the third "Break the Silence" film through its tab on the official Sony Ericsson Facebook page.

The Break the Silence campaign was launched in May 2010 to promote the launch of the new VH110 and VH410 Bluetooth headsets, which became available in August 2010. To enter the contest, Facebook users could access the Break the Silence tab by "liking" the Sony Ericsson Facebook page. They could then submit their video, recorded through either their mobile phone or webcam.

In each entry, users were asked to state their name, where they were from and then describe what they like the sound of in a short video, which was then judged on the creativity of the video and the user's answer. Whichever country achieved the most entrants was chosen as the winner, and the best entrants from the selected country then had the chance to be in one of three final films, as well as win the new Bluetooth headsets and other Sony Ericsson extras.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "The Break the Silence campaign illustrates the innovative means by which Sony Ericsson is committed to engaging with its fans online. With its social media initiatives, Sony Ericsson is dedicated to presenting its digital communities with creative activities, helping our fans to enjoy their interaction with the brand and rewarding them for their dedication."

Sony Ericsson aims to engage with its wide-ranging audience in a number of innovative ways, whether it's through other video-based competitions such as Battle Fingers on the Sony Ericsson YouTube channel, or keeping fans up-to-date with the latest news through the Sony Ericsson Twitter page.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

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