Sony Ericsson

Sony Ericsson

August 27, 2010 04:30 ET

Sony Ericsson Unveils Phone Analyser with Facebook Connect

LONDON, UNTIED KINGDOM--(Marketwire - Aug. 27, 2010) - Sony Ericsson has launched a unique application on its official website for fans to discover which of the brand's top five handsets is best for them, depending how they use their Facebook profile.

Fans can log into the feature through Facebook Connect, following which the application will pick one of five phones for the user depending on their Facebook activity. The phones that users will be matched with include the three newest models in the Xperia™ range, the X10, X10 mini and X10 mini pro, and also the Vivaz™ and Vivaz™ pro.

The app uses criteria such as social network scope, visual components, sharing activity and networking activity to determine which of the five phones is most suitable for the individual. Giving a description of what it thinks the users will need in their phone, the app then makes a selection based on its assessment. The individuals are then directed to the relevant page on the brands website, further describing the features and benefits of the phone that was chosen for them.

Ben Padley, Head of Digital and CRM for Sony Ericsson, said: "The Sony Ericsson phone analyser helps prospective Sony Ericsson users find the most suitable phone for them, dependant on their lifestyle. Social media is now an integral part of many users' lives, so it is important to base phone choice on which phone can best handle each user's requirements. The phone analyser bases its results on how users interact with their Facebook community, and the end result is that the app suggests a handset that will facilitate this as much as possible.

The phone analyser is another example of Sony Ericsson using social media to create a strong brand-consumer relationship. The Sony Ericsson Facebook page is updated on a daily basis, offering followers the opportunity to win some of the latest Sony Ericsson products. The Sony Ericsson Twitter page keeps followers up to date with the latest news, whilst the Sony Ericsson YouTube channel presents subscribers with the latest videos and features.

Sony Ericsson creates innovative, sophisticated and inspirational phones and accessories, designed with each individual's fun and entertainment in mind. Sony Ericsson seeks to help each user see things differently, to be at the centre of countless everyday moments and make them extraordinary, and to create an inspiring friend for everyone so that they can find beauty in the unexpected.

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