SOURCE: Sotheby's International Realty

Sotheby's International Realty

April 07, 2010 09:00 ET

Sotheby's International Realty Enters Hong Kong

PARSIPPANY, NJ and HONG KONG--(Marketwire - April 7, 2010) -  Sotheby's International Realty Affiliates LLC today announced it has signed an exclusive 25-year master franchise agreement with Hong Kong Homes Holdings Limited to develop the Sotheby's International Realty® brand throughout Hong Kong, with its first office set to open in July 2010.

The firm will do business as Hong Kong Sotheby's International Realty, with Samson Law serving as managing director. The new Hong Kong Sotheby's International Realty offices will focus exclusively on serving luxury residential clientele.

Law previously established Hong Kong Homes in 1995 as Landscope Real Estate Services Ltd. Hong Kong Homes is a renowned real estate and property consulting business that specializes in the sales and leasing of luxury residential properties, prime offices, retail spaces and investment properties. 

According to Michael R. Good, president and chief executive officer, Sotheby's International Realty Affiliates LLC, Hong Kong is a strategically important market for the brand and this signing represents a key step forward in its overall growth plans across Asia. "Samson Law is uniquely qualified to combine the best of western business practices with local knowledge and experience," said Good. "Hong Kong Sotheby's International Realty will be led by a seasoned executive team that has been operating in Hong Kong for more than a decade, and has the talent and expertise we are looking for to build this brand locally."

"We strive to provide the very best service to our clients, and this is underlined by the significant attention and involvement we give to all our clients and services, both locally and regionally," said Law. "Over the years, we have acquired an excellent reputation and a credible track record as a leading specialist in our chosen fields, and the Sotheby's International Realty brand's reputation as the world's premium luxury property marketer is a perfect fit for this region."

The Sotheby's International Realty network currently has more than 10,600 sales associates located in approximately 500 offices in 38 countries and territories worldwide. Hong Kong Sotheby's International Realty listings will be marketed on the global Web site. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs.

About Sotheby's International Realty Affiliates LLC
Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation, a global provider of real estate and relocation services, entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system by Realogy's subsidiary, Sotheby's International Realty Affiliates LLC. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit

Contact Information

    David Russell
    Director, International Marketing and Public Relations
    Sotheby's International Realty Affiliates LLC
    Thorpe Hall, Middlewood Lane
    Fylingthorpe, YO22 4TT
    United Kingdom
    +44208 123 1985
    Email Contact

    Samson Law
    Executive Director
    Landscope Real Estate Services Ltd (Licence No. C-018688)
    704 Admiralty Centre Tower 1, 18 Harcourt Road, Hong Kong
    Tel: +852 2866 0130
    Fax: +852 2895 4860
    Email Contact