SOURCE: Sound Revolution Inc.

September 20, 2006 07:00 ET

Sound Revolution Inc. Acquires Rights to 70,000 Sound Effects to Sell as Ringtones

VANCOUVER, BC -- (MARKET WIRE) -- September 20, 2006 -- Sound Revolution Inc. (OTCBB: SRVN), a digital content distribution company, announces that it has acquired the rights to a library of over 70,000 sound effects to add to its ringtones selection. Sound effects include alarms, sirens, animals and birds, sci-fi, space, vintage telephone, speed and transportation, musical accents, weather, sports, crashes and more, all of which will be available in MP3 format for download.

The recent acquisition of 70,000 ringtones from Sound Ideas is part of Sound Revolution's strategy to build unique and interesting content so that its retail sites can compete with other online music retailers and so that its digital content offering will interest white label partners and affiliates. The company is currently in final negotiations to acquire the rights to a library of over 1,000,000 independent songs for downloads and ringtones. Also, Sound Revolution is in negotiations with the two largest music labels in India, accounting for 80% of South Asian content (excluding indie artists). The company also expects to make announcements over the next few months regarding television series and movies rights acquisitions.

"In addition to increasing the content in our charitytunes group of websites," says CEO Penny Green, "our aggressive content acquisition strategy is going to make our searchable Digital Rights Management engine offering and managed digital content store product even more appealing. One of our goals over the next year is to build a greater content offering than any of our competitors. We will do this, in part, by amassing content for emerging markets such as China and India. Our recent acquisition of 70,000 sound effects shows our commitment to building unique content."

Sound Revolution is not just acquiring content. It is in final negotiations for promotional partnerships with leading charities and is working on a Halloween promotion with audio and video elements as well as a promotion for a new release from a major record label in conjunction with a fundraising effort.

According to IFPI, record company revenues from digital sales tripled globally from 2004 to 2005. On a retail basis, the global recorded music market (physical and digital) is estimated by IFPI to be worth $33 billion. According to Informa Telecoms and Media, realtones will account for $6.8 billion worldwide in 2007. Current ringtone sales, including both real and polyphonic tones, account for an estimated $4.9 billion in annual worldwide sales.

Sound Revolution is in the process of re-vamping its flagship site,, to include ring tone offerings, an increased library of digital songs, and video downloads. The company is also preparing a new website,, for launch in Canada. The updates and new site will be live within the next few weeks.

About Sound Revolution

Sound Revolution Inc. intends to change the world -- of digital content distribution. It has developed proprietary technology that will allow businesses and individuals to sell and manage digital content, and is building a library of international digital content of ringtones, music and video to distribute through its websites and affiliates. Sound Revolution owns the Charity Tunes group of digital content websites, which are unique in their promotional partnerships with musical artists and charities. Sound Revolution is developing FanPro™, which consists of marketing and digital distribution tools as well as full-scale customized promotions.

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Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Sound Revolution's filings with the Securities and Exchange Commission, including, without limitation, Sound Revolution's recent Form 10-QSB and Form 10-KSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.

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