SOURCE: SourceMedia

November 21, 2008 11:54 ET

SourceMedia Announces New Initiative Aimed at Helping Employers Address the Retirement Needs and Concerns of Their Employees

NEW YORK, NY--(Marketwire - November 21, 2008) - Employee Benefit News and Employee Benefit Adviser, SourceMedia publications providing industry trends, information and solutions for benefit plan sponsors, brokers and advisers, announced today that they have rolled out an editorially-driven program, "Rethinking Retirement," that will help employers support the financial planning needs of their employees and guide brokers in advising their clients by providing adaptable client-specific solutions.

This ongoing program, created by SourceMedia's award-winning editors and featuring insights from leading industry thought-leaders, will address what new retirement savings vehicles are available and how companies can use these resources to restructure their benefit offerings. There will also be tips, trends and tools available for restoring employee confidence in retirement plans. Program content will be continuously delivered across various media platforms including a Web seminar series, print supplement, two monthly e-newsletters designed for employee-consumers, and a Web portal created as an access point for day-to-day retirement needs.

"Historic stock market losses are creating a retirement crisis forcing workers of all ages, but especially those on the cusp of retirement, to rethink their retirement planning options," says James Callan, Vice President, Group Publisher, Employee Benefit News and Employee Benefit Adviser. "By monitoring market demand and implementing solution-driven opportunities, brokers and the employers they serve will deliver the tools for their employees to get through this economic downturn and preserve their financial security."

Rethinking Retirement will kick off with a Web seminar featuring Ted Benna, President of the 401(k) Association and Chief Operating Officer of Malvern Benefits Corporation, widely known as the Father of the 401(k), and David Certner, Legislative Policy Director, AARP. This Web seminar will be hosted by Director Lynn Gresham. Future events will feature Employee Benefit News' Kelley Butler and Employee Benefits Adviser's Robert Whiddon.

About Employee Benefit News, Employee Benefit Adviser and SourceMedia, Inc.

Employee Benefit News is written for private- and public-sector benefit plan sponsors with U.S. and global workforces looking for creative new ways to purchase, administer, and benchmark their benefits programs.

Employee Benefit Adviser provides insider tips for brokers and consultants to understand client needs and strategies to create and maintain long-term partnerships with employers who have become increasingly cautious with their benefit dollars.

SourceMedia, an Investcorp company, provides market information, including news, analysis, and insight to the financial services and related industries such as accounting and technology, through its publications, industry-standard data applications, seminars and conferences.

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