SOURCE: SousVide Supreme

SousVide Supreme

December 21, 2009 14:00 ET

SousVide Supreme™ Hits Shelves at Sur La Table, Teams Up With Chef Richard Blais to Promote New In-Home Cooking Trend

First Product Designed Specifically for In-Home Sous Vide Cooking Is Rapidly Gaining Adoption From Foodies and Everyday Cooks Alike

SEATTLE, WA--(Marketwire - December 21, 2009) - Eades Appliance Technology LLC (EAT), creators of the newly introduced SousVide Supreme™, today announced that their home-use sous vide machine is now available at leading kitchen retailer Sur La Table. In addition, the company has teamed up with culinary innovator and restaurateur Richard Blais to further introduce this water-based cooking method to home chefs coast to coast.

Sous vide cooking is known for its ability to easily maximize a food's flavor, nutrition and appearance. It involves vacuum-packing foods in air-tight pouches, then submerging the pouch in a low-temperature water bath (typically 120-190 degrees Fahrenheit) with a precisely maintained temperature throughout the cooking duration.

"The sous vide technique is one of the most dynamic, exciting cooking methods to break into the modern culinary scene in recent history," enthused Blais, known for his innovative food featured on Top Chef and Iron Chef America. "It's really a fail proof way to cook, so it's exciting for home cooks to finally have access to this culinary style. I've been experimenting with the SousVide Supreme and simply cannot believe how easy it is to use and the wide range of dishes -- everything from steaks and lamb chops to brownies and baby food -- I've been able to cook!"

Known for bridging the gap between fine cuisine and everyday cooking, Richard Blais will work with EAT to raise awareness of sous vide cooking and the SousVide Supreme™ via promotional spots, recipe development and cooking demonstrations. Already, he is set to appear in the company's first infomercial, scheduled to air in early 2010, and plans to roll-out culinary classes and other educational tools for home chefs interested in learning how to sous vide. Blais' initial easy and delicious sous vide dishes, developed just for the SousVide Supreme™, will debut in the infomercial and the recipes will be publicly available at the SousVide Supreme website.

Adding more fuel to the rapidly growing in-home sous vide trend, EAT's new retail partnership with Sur La Table will help introduce the cooking style to even more homes. Previously available only on the SousVide Supreme™ website, the Sur La Table partnership marks the product's debut on retail shelves. Currently it is being sold online at www.surlatable.com for $449, and is expected to hit store shelves around the country in January 2010; Sur La Table will be the exclusive retailer through March 2010. To support the product, Sur La Table plans to host in-store "how to" sous vide demonstrations and sous vide cooking classes in their retail locations throughout 2010.

"We have long taken pride in providing the culinary enthusiast with the best and most cutting-edge tools of the trade," stated Jacob Maurer, Vice President of Merchandising at Sur La Table. "Being the premiere retail partner for the new SousVide Supreme allows us to continue that tradition and help introduce millions of people to this amazing cooking technique."

The full calendar of demonstrations and cooking classes at Sur La Table, as well as those hosted by Blais, will be available at www.sousvidesupreme.com in early 2010. Currently on the website visitors can find a selection of sous vide recipes, a sous vide technique FAQ and a growing list of restaurants that use the technique if consumers are interested in tasting the results of sous vide.

Launched in October 2009, the SousVide Supreme™ has already been met with great interest. An initial 1000 units were sold in just the first 10 weeks. Interested consumers can visit www.sousvidesupreme.com for complete product details.

Editor's note: High res product images and a demo video are available at www.sousvidesupreme.com. Media demo units are available for loan by emailing requests to rebecca@duopr.com.

About the SousVide Supreme™

Passionate about nutritious, flavorful foods, the Eades family and their research experts at Eades Appliance Technology LLC created the SousVide Supreme™. French for "under vacuum," sous vide is an extremely effective method of cooking whereby food is vacuum-sealed in airtight, food-grade pouches and submerged into a water bath at precisely controlled temperatures -- often at much lower temperatures than used in traditional ovens, but for a longer time. The patent-pending SousVide Supreme is the first consumer appliance to bring traditional sous vide cooking techniques to the home kitchen. A technique long respected by gourmet chefs for its reliability and improved food quality, sous vide can now be enjoyed in home kitchens everywhere, thanks to SousVide Supreme™. The SousVide Supreme™ is available at Sur La Table and online at www.sousvidesupreme.com.

About Sur La Table

Sur La Table provides inspiration, tools and techniques for those who wish to enhance their lives through creative cooking and artful entertaining. Sur La Table's comprehensive selection of products includes tools from around the world to prepare any cuisine as well as beautiful dishes, linens and glasses to create a striking presentation. Sur La Table also broadens knowledge of food and culture through its cooking class program. Sur La Table shops the world for new products providing the unexpected and a sense of discovery, whether you step into one of its stores nationwide, open the pages of its catalog or visit surlatable.com.

Contact Information

  • Media Contact:
    Amanda Foley
    Duo PR, for SousVide Supreme
    206-957-1387
    amanda@duopr.com