SOURCE: PetFirst Healthcare

October 25, 2007 09:01 ET

Spartan Stores Put Pet Insurance on Shelves

PetFirst Lands Second Retail Partner

JEFFERSONVILLE, IN--(Marketwire - October 25, 2007) - PetFirst Healthcare has signed an agreement to offer pet insurance on the shelves and at the checkout lanes of Spartan grocery stores throughout Michigan.

Spartan Stores is the nation's 10th largest grocery distributor and is offering pet insurance at 35 of its Family Fare and D&W Fresh Market locations. It is the second major retail partner for PetFirst, which launched a pet insurance program through Kroger, the nation's largest traditional grocery chain with 2,500 stores.

"Our partners are helping us simplify the pet-insurance process, putting in front of pet owners the information they need to make decisions about protecting the health of their furry friends," said Brent Hinton, PetFirst chief executive officer and former director of the Kentucky Humane Society.

PetFirst will reimburse up to 90 percent of a pet owner's veterinary expenses, including routine care such as annual exams, vaccinations, flea control and spay/neuter services, as well as surgeries, x-rays or hospitalization that result from illness or injury.

Brian Erickson of Grand Haven, Mich. has a PetFirst Family Plan, which he found information on at D&W Fresh Market, for his three show Yorkshire Terriers.

"Pet insurance just makes a lot of sense," said Erickson. "It's so nice not to have to worry about vet bills anymore."

To apply for the insurance or to learn more about PetFirst Healthcare coverage, Family Fare and D&W Fresh Market consumers may inquire at the customer service desk or shop the pet aisle at their favorite location. Visit and for more information.

About PetFirst

PetFirst Healthcare is a privately owned pet insurance company based in Jeffersonville, Ind. PetFirst provides affordable healthcare coverage, quality customer service and fast claims processing throughout the United States. For more information about individual and family plans and pricing, visit or call 1-866-937-PETS.

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