SOURCE: Sportables

June 15, 2007 09:13 ET

Sportables LLC Introduces SportWave® Vitamin Infused Water for Kids in Cool New Packaging

Nutritious Enhanced Water Beverage Is Now Available in an Attractive 12 Count Multi-Pack

KEARNEY, MO--(Marketwire - June 15, 2007) - Sportables LLC has partnered with the Enjoy The Game® sportsmanship organization to launch a new line of enhanced water beverages under their SportWave® brand specifically developed for kids active in sports.

"Kids love the taste of SportWave® Vitamin Infused Water and moms love the fact that their kids are drinking water that is fortified with nutrients," claims Sportables President Mark Davis. "Until now, SportWave® has only been available as the drink component of Sportables® Team Packs but popular demand required that we take things a step further and offer SportWave® on its own in an attractive new 12 pack. The enhanced water category is growing rapidly. However, products developed for kids, especially kids active in sports, are hard to find, and this creates a real opportunity to capitalize on an underdeveloped yet emerging category." Davis adds that bottled water for kids is leading the charge in new must-drink beverages. This increased usage amongst kids is being fueled in part by new school nutrition standards that are recognizing enhanced beverages and bottled water for their nutritional benefits over standard carbonated soft drinks. "Childhood obesity is a real dilemma in our country," he says. "We want to do our part by offering tasty, healthy, and fun beverage alternatives while promoting the positive virtues of Enjoy The Game®." Sportables will donate a portion of the proceeds from sales of SportWave® to the Enjoy The Game® organization to assist with advancing their sportsmanship programs.

SportWave® Vitamin Infused Water is available in kid-size 12oz bottles in an attractive new 12 count multi-pack. The new SportWave® 12 pack comes in two great flavors, Berry Bash and Cherry Slam, and is fortified with 8 vitamins and nutrients. SportWave® is also enhanced with natural flavors and sweeteners and contains no high fructose corn syrup or artificial colors. Suggested retail price is $5.99, and each package features real kids having fun and promotes the Enjoy The Game® sportsmanship message. Attractive beverage racks, coolers and signage are available as a part of a comprehensive merchandising program. The company plans to market SportWave® in a variety of channels including supermarkets, clubs, schools, fundraising and on-line.

Sportables LLC is a manufacturer of nutritious snacks and drinks for the youth sports market. The company's portfolio of brands includes Sportables® Team Packs, SportWave® Vitamin Infused Water and Enjoy The Game® snacks. Sportables is dedicated to providing products that are wholesome and convenient with a "cool" factor for kids active in sports. All Sportables products feature real kids having fun on the packaging and each package promotes the positive virtues of the Enjoy The Game® sportsmanship programs.

Enjoy the Game® is a non-profit sportsmanship education and character development organization whose mission is to change the culture of youth sports in America. Enjoy The Game® programs offer unique approaches for putting FUN back into the game. A portion of the proceeds from sales of Sportables LLC products is donated to Enjoy The Game® to assist in advancing their sportsmanship programs.

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