SOURCE: Sports Alumni, Inc.

October 16, 2006 10:18 ET

Sports Alumni, Inc. Creates Exclusive Marketing Relationship With Diversified Entertainment Properties

HENDERSON, NV and LAS VEGAS, NV -- (MARKET WIRE) -- October 16, 2006 -- Sports Alumni, Inc. (PINKSHEETS: SPNI) announced today that it has agreed to a joint marketing program with Diversified Entertainment Properties Inc., an integrated entertainment marketing and distribution company headquartered in Los Angeles, California.

The exclusive marketing agreement calls for Diversified Entertainment Properties Inc. ("DEP") to convert the goodwill and the company's football related relationships into products and services that will heighten the awareness of the AFA (American Football Alumni) and its Team Assistance Program ("TAP"). Starting with AFA launch of its TAP program in Texas and Oklahoma, DEP will utilize Sports Alumni's unique relationships with its advisory board, members of the AFA and friends of the company who share a passion for football to build a regional and national awareness.

Stephen White, CEO of Sports Alumni, stated, "This new relationship with DEP will accelerate the national rollout of our programs. DEP will also utilize the company's relationships to develop an expanded community interest by raising local interest and reaching out to alumni that will build sponsorship of a schools football and other athletic programs."

DEP will also build awareness of the AFA by working with coaches and players that already have a relationship with Sports Alumni to build a unique series of coaching tapes and other products. One of the goals of these programs is to assist athletes at all levels to improve their performance by defining required performance standards and the methods to achieve the level of execution that top coaches believe are essential. Additionally DEP will be called on to create the "AFA Football Fest" on a regional and national level.

DEP will also be using its national retail distribution channels through mass merchandisers, bookstores, and digital communication to bring the AFA message and products to the public at large.

About Diversified Entertainment Properties Inc.

Diversified Entertainment Properties Inc. is a dynamic market-driven entertainment related integrated marketing company, focused on identifying and then creating, packaging, producing and distributing media properties. Utilizing integrated marketing programs and efficient cross marketing tactics DEP is able utilize its marketing expertise to rapidly build brand recognition. Marketing is the core strength that ties all of Diversified Entertainment's operations together. DEP utilizes the diverse talents of its experienced managers from the world of marketing, licensing, audiobooks, music publishing, animation, children's educational entertainment, and video game production to, as well as, from the general business and financial community. The experience of the DEP management team, their industry contacts, and established distribution channels assures that each project will have all required resources to succeed.

About Sports Alumni, Inc.

Sports Alumni, Inc., dba American Football Alumni ("AFA"), is a member-based corporation whose membership is composed of former high school varsity, collegiate and professional football players and coaches. American Football Alumni is a formulation of a fraternal group of individuals, sharing a common bond, whose foundation is based upon an intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice to address current football issues. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Fundraising through our Team Assistance Program, Voting in National and Regional Polls, Business Enhancement with AFAxchange Opportunities, and Participation in Celebrity Events, Golf Tourneys and other Events.

Related Websites: www.sportsalumniinc.com, www.americanfootballalumni.com

Forward-Looking Statements

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact Information

  • Contact:
    AS Austin Company
    Investor Relations
    619-334-8421