SOURCE: Sports Alumni, Inc.

October 30, 2006 09:00 ET

Sports Alumni, Inc. Launches First Joint Venture Project With Diversified Entertainment Properties

HENDERSON, NV and LAS VEGAS, NV -- (MARKET WIRE) -- October 30, 2006 -- Sports Alumni, Inc. (PINKSHEETS: SPNI) announced today that it is launching its first content project with Diversified Merchandising Inc. to publish and distribute a series of short stories with accompanying audio or video CD's titled "Football Dreams." The series of CDs and books will target the youth market that has "grown past" the traditional nighttime books or CDs. "There is a point in almost every boy's life where they get tired of the big bad wolf stories before bed. Many Dads find themselves making up or trying to tell their sons old football stories, which for many is not easy. One thing is for sure, once they tell one old football "war story" it's over... the boys can't get enough. I should know, I have told these stories to my boys for years," Stated Sports Alumni's CEO, Steve White.

As a result of the exclusive marketing agreement with Diversified Entertainment Properties Inc. ("DEP"), Sports Alumni has agreed to a joint publishing agreement that calls for Diversified Entertainment and their production and distribution subsidiaries, to create, produce and distribute an ongoing series starting with the release of four stories featuring audio and video CD's and books. These books will combine real life photographs and imaginative illustrations that are designed to capture the imagination of young readers. The stories are based on real life achievements from on and off-the-field successes as told by football players and coaches who are members of the American Football Alumni. These stories will not only be about the most famous individuals or storied football programs, they will also be about the life successes that are not household names. Stories that are real and in their own way have been heroes not only in sports, but also in life.

Stephen White, CEO of Sports Alumni Inc., stated, "These books are way overdue, it is time that parents have a fun and imaginative way to share some of the greatest examples of how sports and the dedication and desire of young people to achieve success both on and off the field provide inspirational examples of how to lead an exemplary life." Mr. White added, "We believe that this series will provide great opportunities for football fans to share their love of the game with their children on many levels. The stories will emphasize important attributes such as Integrity, Discipline, Teamwork, Leadership, Commitment, Dedication, Loyalty, Trust, Respect, Honor, Humility, Determination, Perseverance, Sacrifice, and the Passion to succeed."

DEP will use its resources to create distribution opportunities through its existing mass merchant vendor relationships as well as directly to bookstores and other media such as the Internet for digital download as well as television. This new project fits well with DEP's existing distribution model where their recent young reader projects have generated close to $1 million per title at wholesale. The joint venture will produce 4 titles initially with others in the works. DEP will also utilize this first release in conjunction with Sports Alumni to launch the Sports Alumni marketing and PR program that will target the traditional sports fans as well as publications, radio programs and television shows support educating young people and their parents.

About Diversified Entertainment Properties Inc.

Diversified Entertainment Properties Inc. is a dynamic market-driven entertainment related integrated marketing company, focused on identifying and then creating, packaging, producing and distributing media properties. Utilizing integrated marketing programs and efficient cross marketing tactics DEP is able to utilize its marketing expertise to rapidly build brand recognition. Marketing is the core strength that ties all of Diversified Entertainment's operations together. DEP utilizes the diverse talents of its experienced managers from the world of marketing, licensing, audiobooks, music publishing, animation, children's educational entertainment, and video game production, as well as, from the general business and financial community. The experience of the DEP management team, their industry contacts, and established distribution channels assures that each project will have all required resources to succeed.

About Sports Alumni, Inc.

Sports Alumni, Inc., dba American Football Alumni ("AFA"), is a member-based corporation whose membership is composed of former high school varsity, collegiate and professional football players and coaches. American Football Alumni is a formulation of a fraternal group of individuals, sharing a common bond, whose foundation is based upon an intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice to address current football issues. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Voting in National and Regional Polls, Business Enhancement with AFAxchange Opportunities, and Participation in Celebrity Events, Golf Tourneys and other Events.

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This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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