SOURCE: Cellular South

November 16, 2006 10:15 ET

Sports Fans to Rock the 'Cellular' Vote

New Award From Cellular South Gives Fans the Opportunity to Name the Top Mississippi College Football Player

JACKSON, MS -- (MARKET WIRE) -- November 16, 2006 -- This November, Cellular South text messaging customers can go on the offense and name their pick for the best Mississippi college football player by voting in the first ever Cellular South Fans' Choice Award using the text messaging feature on their Cellular South cell phones.

In partnership with the Mississippi Sports Hall of Fame and part of the Cellular South Outstanding Player Awards, the Cellular South Fans' Choice Award winner will be announced during the live statewide broadcast of the Cellular South Conerly Trophy presentation on Mississippi Public Broadcasting (MPB) stations from 7-8 p.m. on Wednesday, November 29. In addition to the recognition from fans, Cellular South will make a donation of $2,500 to the athletic department of the winner's school.

How Voting Works

Members of the Mississippi media will vote for and release the names of the Cellular South Conerly Trophy finalists on the afternoon of Sunday, November 26. Fans can then visit the Cellular South Fans' Choice Award website at www.cellularsouth.com/fanschoice to view the Cellular South Conerly Trophy finalists' names and the corresponding number which they will need to text message their vote. Voting begins at 4:30 p.m. on November 26, and continues until 7:15 p.m. on November 29. Fans only need to text message the player identification number to "PASS" (7277), and are encouraged to vote as often as they would like to get their player in the red zone and have him recognized for his achievements.

The Cellular South Fans' Choice Award is managed by Cellular South as a separate program and has no bearing on the official judging of the Cellular South Conerly Trophy Award. Once voting concludes, votes will be tabulated, and the winner of the Cellular South Fans' Choice Award will be announced by Hu Meena, Cellular South President, during the Cellular South Conerly Trophy Broadcast.

"Cellular South is excited to introduce the Cellular South Fans' Choice Award, which gives our customers the opportunity to make their opinion count as they vote from the palm of their hand for the best college football player in Mississippi," explained Meena. "It is the dedication of Mississippi's college football fans that fills the stands every weekend, and this new award allows them the opportunity to have a say in who is crowned the top player in the state."

Cellular South has not excluded Mississippi college baseball and college basketball fans. Voting for Cellular South Fans' Choice Awards in those categories will coincide with the Cellular South Howell Trophy, which honors the best in Mississippi's men's college basketball in March 2007, and the Cellular South Ferriss Trophy, honoring the best in Mississippi's college baseball, awarded in May 2007. For more information on the Cellular South Fans' Choice Award and the entire Cellular South Outstanding Player Awards series, please visit www.cellularsouth.com. Standard text messaging fees apply to all text message voting.

About the Cellular South Conerly Trophy

The Cellular South Conerly Trophy is named after the late Charlie Conerly -- the only football inductee in the Mississippi Sports Hall of Fame who was an All-American at a Mississippi university, an NFL rookie of the year and NFL All-Pro member, and quarterbacked a team to a world championship. Cellular South has served as title sponsor of the Cellular South Conerly Trophy since 1998.

About Cellular South

Cellular South is the largest privately held wireless provider in the U.S. The company is focused on providing the best service possible through its nationwide wireless voice and data network, award-winning customer care, state-of-the-art wireless devices, and commitment to the communities it serves. Cellular South was recently honored with the 2006 Newcomen Award for technical innovation and ardent community service and involvement, the 2005 Wireless Week Excellence Award, the 2006 Mississippi Better Business Bureau Integrity Award and a concurrent resolution from the Mississippi Legislature commending the executives and employees of Cellular South for the company's extraordinary efforts in Hurricane Katrina's wake. For more information, visit www.cellularsouth.com

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