Spot Coffee (Canada) Ltd.

Spot Coffee (Canada) Ltd.

March 23, 2010 10:49 ET

Spot Coffee Begins Construction of Sixth Cafe at Delray Beach, Florida

TORONTO, ONTARIO--(Marketwire - March 23, 2010) - SPOT COFFEE (CANADA) LTD. (TSX VENTURE:SPP) ("SPoT" or the "Company") has begun construction of the Company's sixth café centrally located in the community of Delray Beach, Florida ("SPoT Delray Beach"). SPoT Delray Beach is expected to begin operations by July 2010. The construction of this new café represents continued progress in achieving SPoT's long-term business and financial plan. As SPoT continues to grow and expand operations across North America, it expects to have ten cafés operating or under development by the end of 2010.

The new SPoT Delray Beach Café is located in a historically protected building on Atlantic Avenue in the centre of downtown Delray Beach, a thriving residential and commercial community located on the east coast of Florida. The downtown core of Delray Beach has recently undergone a large scale renovation and the community is now home to many upscale restaurants and stores.

Each SPoT café is created to provide a welcoming and comfortable space that directly reflects the culture and history of its community. Aligned with this vision, the design of SPoT Delray Beach will be completed by a well-known local architect and will incorporate many of the city's historical aspects. It will feature an open lounge area, table and bar style seating and a large indoor/ outdoor patio. Additionally, SPoT's complete selection of gourmet food and specialty beverages will be present on the café menu including SPoT's famous Belgian waffles, freshly prepared gourmet pizzas and signature sandwiches, SPoT's own home roasted coffee and an assortment of freshly baked desserts and goods. Patrons of the café can enjoy live entertainment by local artists and musicians showcased on a specially designed stage area or use the free Wi-Fi internet. 

Richard Gress, Vice-President Global Operations and CEO of SPoT Coffee USA commented: "We are extremely excited about the upcoming opening of our sixth café at Delray Beach. Consistent with our existing locations, SPoT Delray Beach will capture the essence of the community, creating a signature location in this promising marketplace."

About SPoT

SPoT designs, builds and operates community-oriented cafés that provide its customers from every lifestyle and culture with the highest quality service, signature light meals and roasted in-house gourmet coffee. The current SPoT management team has been successfully operating company-owned cafés in Western New York State and Canada since 2004.

Each SPoT café is a popular and friendly gathering place for its community where specialty coffee, upscale beverages, fresh baked goods, signature sandwiches, soups, salads and gourmet pizza, cakes, pastries and home baked goods are offered and enjoyed by its patrons in a warm, friendly and home-like environment.

The Company currently operates five cafés that range in size from 2,000 to in excess of 4,000 sq. ft. with locations in Buffalo (two), Williamsville and Rochester in New York State and Toronto, Canada. SPoT will open its sixth café in Delray Beach, Florida during July 2010.

Unlike other conventional gourmet coffee houses and quick service restaurants that are built on uniformity of product and style, each SPoT café maintains several unique and key features, including:

  • Dedication to create a friendly environment that nourishes and intensifies a sense of gathering and of community;

  • Roasting in-house and blending SPoT's own award-winning premium Arabica coffee;

  • Unwavering commitment to offer the customers of the Company the highest quality products and services;

  • Innovative and varying café designs that consider both the culture and flavor of the specific communities of each café;

  • Choice of corner locations for each SPoT café at the center of their neighborhoods;

  • Ability to offer intimate and warm ambiances in each café to suit the social and private moods of SPoT's patrons; and

  • Trained and dynamic service staff that are proud to call themselves "Spotters" who enjoy serving their customers and make them feel at home.

Forward Looking Statements

Except for statements of historical fact relating to the Corporation, certain information contained herein constitutes forward-looking statements. Forward-looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. Except as required by applicable securities requirements, the Corporation undertakes no obligation to update forward-looking statements if circumstances or management's estimates or opinions should change. The reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of the release.

Contact Information

  • Spot Coffee (Canada) Ltd.
    Alex Gress
    Senior Vice-President & Director
    (416) 368-2220
    Spot Coffee (Canada) Ltd.
    Lindsay Cross
    Investor Relations Manager
    (416) 368-2220