SOURCE: TAT (The Astonishing Tribe)

TAT (The Astonishing Tribe)

TAT (The Astonishing Tribe)

November 23, 2009 01:00 ET

Spotify Expands Mobile Reach With TAT

MALMOE, SWEDEN--(Marketwire - November 23, 2009) - Spotify, the popular music application, is now available in an advanced mobile version that has been powered by TAT (The Astonishing Tribe) technology to download on Symbian based phones as well as other platforms going forward.

Turning a great internet service into an equally attractive and easy-to-use mobile application that works across platforms such as Symbian is challenging both from a technology and a design perspective. TAT had the software solution and design competence required to meet the high demands of Spotify.

The technology used for Spotify's downloadable music application has long been used by several of the leading handset manufacturers to create advanced user interfaces across various mobile platforms. Using that same technology to build downloadable applications is a logical step as post-loaded services on mobile devices rapidly expands from iPhones to the much larger total smartphone market.

"Spotify has quickly become one of the leading music applications on the internet, and keeps impressing us with their innovative and extremely ambitious mindset regarding the user experience," says Charlotta Falvin, CEO of TAT. "We have thoroughly enjoyed working with Spotify to help realize their visions for a mobile version that can now reach hundreds of millions of music lovers that use Symbian based phones."

"Spotify has chosen to work with TAT for our S60 application, and for other upcoming platforms, as we think it is the only tool on these platforms that allows for rapid high level language UI development, separated from the core low level application. It lets our UED resources construct the UI directly, instead of specifying it to developers, and allows portability of the UI between platforms that run the Cascades rendering engine," says Gustav Söderström, Spotify Mobile. "As anyone who has worked in mobile knows, doing a great application is only half the work -- cost efficiency, portability and maintenance of such an advanced application across many hardware platforms and form factors is very tricky and easily gets out of control, making it impossible to maintain consistency and launch new features."

About TAT:

TAT -- The Astonishing Tribe AB has added the WOW-effect to mobile user interfaces for more than 300 million devices worldwide. Our products, TAT Cascades™ and TAT Motion Lab™, built on the renowned TAT Kastor™ platform, has transformed the way UI design and graphics can be implemented on a wide range of mobile devices. TAT products are recognized for their time-to-market savings, resource efficiency and platform independence, giving users a more dynamic, faster and richer multimedia experience, in a truly astonishing way. TAT is headquartered in Malmoe, Sweden, and with local offices in Korea and USA. Learn more at

About Spotify:

Spotify is an innovative digital music service offering music fans instant access to a world of music. Spotify enables on-demand streaming of audio content and aims to be a better alternative to music piracy by offering a superior user experience, while monetizing licensed content with both an ad-supported, free-to-the-user model and a premium, paid model. Spotify brings fans closer to the music and artists they love, and provides a marketplace for additional products such as live events, music downloads and more.

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