SOURCE: Superwire, Inc.

January 02, 2008 09:17 ET

State-of-the-Art Ad Insertion Technology for Hotels Creates New Revenue for Superwire and a New Market for Advertisers

SALT LAKE CITY, UT--(Marketwire - January 2, 2008) - Superwire, Inc. (PINKSHEETS: SUPI) announces a strategic alliance with Resort Media Group (RMG) of California for the marketing and deployment of digital Ad Insertion Technology to the Hospitality Industry. The initial agreement deploys systems in 25 hotels in Texas, Arizona and California.

Additionally, under the terms of the agreement, RMG will also market Superwire Ad Insertion systems to the top 1500 hotels in major cities in the U.S. This will allow Superwire to provide 8 to16 channels of Digital Ad Insertion on the most popular Cable Television Networks (e.g., ESPN, CNN, TBS, USA, etc.) to hotels such as Holiday Inn and Radisson.

In addition to their marketing expertise, RMG provides in-room entertainment and information technology to the hospitality market that complements Superwire's proprietary Ad Insertion Technology. Superwire cuts the cost and speeds up the deployment of Digital Ad Insertion technology systems and maximizes demographic outreach. RMG distributes easy-to-use Flat Panel TV interfaces to hotel travelers' cameras, iPods, video games and other digital devices without having to reach rear panel input jacks. Additionally, RMG offers applications such as ad-supported Hotel Guides, Video on Demand (VOD), and special TV-specific interface capabilities to provide controlled access to content from the internet. Guests will be able to listen to home town radio, news and traffic in addition to other popular web content.

Once fully deployed, Superwire will be able to insert local, regional and national ads to the niche business of the leisure traveler market. Richard Smith, Chairman of Superwire, said, "This deployment will create new, valuable advertising space in a market segment previously out of reach of our advertisers. Cliff Hall, President of RMG, added, "Today's hotels need to be more competitive by staying up with technology that enhances customer retention and increased revenue. The combination of Superwire and (RMG)'s offerings provide a way to increase revenue with minimal up-front investment.

About Superwire, Inc.

Superwire, Inc. is a multi-media management group offering interactive television, telephone, broadband services and Cable TV ad insertion to high income Retirement, Educational and Hotel/Recreational communities throughout the United States. Superwire's ad insertion capabilities give national, regional and local advertisers a low cost, high impact avenue to target high expendable income customers and easily measure their advertising ROI.

For additional information, please visit: www.Superwire.com

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of Superwire Inc. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

Contact Information

  • Contact:
    Ed Hart
    (866) 547-8737