SOURCE: StayWell Custom Communications

StayWell Custom Communications

May 04, 2010 07:00 ET

StayWell Custom Communications and StayWell Health Management Join Forces to Bring Expanded Health Management Solutions to Health Plans

EVANSTON, IL--(Marketwire - May 4, 2010) -  Custom health communications company StayWell Custom Communications (SCC) and population health management provider StayWell Health Management, both divisions of MediMedia USA, have announced a collaboration that will deliver enhanced, high-impact health management solutions to health plans.

This new joint venture combines SCC's highly personalized online coaching program, StayWell Engage™, with proven, high-touch telephonic health coaching, one of many offerings that has made StayWell Health Management a leader in health behavior change. As a result, health plans will have the capability to identify, stratify and target members with extensive, personalized engagement that yields even greater, successful outcomes.

StayWell Engage, launched in 2009, allows health plans to deliver both a cost effective health management solution for an entire member population and a tailored, engaging experience to each individual member. Its breadth and depth of content, interactions and interventions delivers a truly personal online health improvement experience for consumers.

"Aligning with StayWell Health Management to offer a more expansive telephonic health coaching service allows us to bring an even broader solution to our customers," said StayWell Custom Communications president and CEO Trent Sterling. "With one-on-one telephonic coaching and cutting edge online solutions, we're positioned to provide health plans with the best health coaching solutions available."

"Health coaching has proven to be a highly effective strategy to change the way people improve their lifestyle behaviors," said Paul Terry, president and CEO of StayWell Health Management. "This partnership is exciting because it gives a broader access to health care consumers for life-changing benefits of health coaching."

About StayWell Custom Communications
StayWell Custom Communications is the leader in custom health content solutions delivered via a variety of sophisticated technology platforms. Our interactive offerings include robust web platforms, online health libraries, e-mail and SMS (or mobile) marketing programs, and an extensive range of multimedia tools including video, podcasts and animations. The company serves hundreds of clients representing several channels in the healthcare industry: hospitals and health systems; health plans; employers; and retail organizations. StayWell Custom Communications also offers a comprehensive range of print and print/interactive integrated solutions to meet a broad range of clients' marketing and communication needs.

For more information, visit www.staywellcustom.com.

About StayWell Health Management
Recognized as a leader in delivering comprehensive population health management programs and services, StayWell Health Management helps organizations maximize business results by improving employee health and productivity. StayWell's programs and publications help improve the lives of more than 50 million people each year. Founded in 1978, StayWell Health Management is headquartered in St. Paul.

StayWell family of companies
Both SCC and StayWell Health Management are members of the StayWell family of companies, which include Krames, StayWell Consumer Health Publishing (a Harvard Medical School Strategic Alliance), Vitality Communications, and StayWell Safety Solutions (a Red Cross Strategic Business Alliance). StayWell, which is a division of MediMedia USA, represents the largest patient education and consumer health information publisher in North America.

About MediMedia
Headquartered in Yardley, PA, with 1,700 employees in offices throughout the U.S., MediMedia changes consumer and professional behaviors through superior engagement, education and end-user preferences. Our health information services group creates, publishes, distributes, and syndicates on and off-line health information to help consumers make informed health decisions on behalf of a variety of sponsors, including providers -- both hospitals and physicians, payers, and online media companies. Our health management services group provides population health management services which help consumers lower their health risk, enabling employers to lower their risks, utilization and ultimately their health care expenses. And finally, our professional segment derives its revenues from providing online/off-line professional promotion, engagement, and education services targeted to healthcare professionals and their patients.

MediMedia is a Vestar Capital Partners portfolio company.

Contact Information

  • For More Information Contact:
    Angie Hansen
    StayWell Custom Communications
    (801) 517-6941
    Email Contact