SOURCE: Eloqua

Eloqua, Lead Management, Lead Generation, Marketing Automation

June 17, 2010 08:30 ET

Steal Eloqua's Social Media Playbook

Company Releases to Public Its Internal Guide to Succeeding on the Social Web

VIENNA, VA--(Marketwire - June 17, 2010) - Eloqua today released its Social Media Playbook, a 42-page guide dubbed, "Everything Your Company Needs to Know to Succeed on the Social Web." The e-book, which can be downloaded here, is available for free to marketers striving to deepen their company's social media presence. 

The "Steal Our Playbook" campaign follows Monday's release of The Content Grid, an infographic depicting who in an organization should be responsible for content creation and over which channels content should be distributed for maximum sales lift. Both resources are licensed under the Creative Commons Attribution 3.0 License, meaning they can be freely shared and remixed by anyone.

David Meerman Scott, the BusinessWeek bestselling author of The New Rules of Marketing & PR, believes more companies should put content at the forefront of their marketing efforts. He said, "Eloqua is not only providing a valuable and timely resource with their Social Media Playbook, they are also avoiding the 'lead baiting' trap. Great content should be set free; it shouldn't be fenced in by a form."

The Playbook and Content Grid were developed in collaboration with Web design and data visualization firm, JESS3, best known for creating such Internet phenomena as The Conversation Prism and The State of the Internet video. Platforms covered in the Guide include Twitter, Facebook, LinkedIn, YouTube, Wikipedia, Delicious, Flickr, Google Buzz, Foursquare, Gowalla and blogs.

The Grid and Playbook are available on the Eloqua website, SlideShare, Flickr, and the company's Facebook Fan page. Bloggers who wish to offer the resources to their readers are free to distribute a copy of their own. For more information on Eloqua's Steal Our Playbook promotion, see today's post on the It's All About Revenue blog and follow the company on Twitter at @eloqua.

About Eloqua
Eloqua helps clients dramatically accelerate revenue growth. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company's mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate and measure programs that accelerate revenue growth. Eloqua's customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, call 866-327-8764, or email

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