Sterling Commerce Executive Richard Douglass Discusses

COLUMBUS, OH--(Marketwire - April 22, 2010) -

News:

Richard Douglass, global industry executive, Manufacturing and Logistics, for Sterling Commerce and co-presenter George Abernathy, executive vice president and COO of Transplace, deliver important insights into how companies must rethink the supply chain to address increasing complexity and uncertainty, while enhancing profitability.
The session covers:
- The complexities and volatility of today's supply chains and the role supply chain technologies such as mobile applications, embedded analytics and order hubs can play in enabling supply chain participants to address those challenges.
- Today's rapid market changes and how to leverage As-a-Service deployment options to gain the flexibility necessary to respond.
"Strategic Rethinking of Supply Chains" Panel Session
Thursday, April 22, 9:45 - 10:45 a.m. ET
Georgia Tech SCEF is a bi-yearly meeting that provides members with opportunities to enhance the success of their supply chains. The theme of the meeting is, "Rethinking and Rebuilding Supply Chains."

Quote:
Richard Douglass, global industry executive, Manufacturing and Logistics, at Sterling Commerce

"In today's challenging economic environment, companies must understand the importance of strengthening their supply chains in order to maximize their competitive position to ensure long-term growth and profitability. By more effectively integrating the partners, suppliers and customers in their value chain, companies can increase responsiveness, decrease operating costs and inventory risks, and improve customer service."

Multimedia:
Click here to read recent blogs from Richard Douglass:
http://www.infosysblogs.com/supply-chain/

Where:
Georgia Tech Supply Chain Executive Forum
Georgia Tech Hotel and Global Learning Center Auditorium #233
800 Spring Street Northwest
Atlanta, GA 30308

About Sterling Commerce
Sterling Commerce, an AT&T Inc (NYSE: T) company, helps companies optimize and transform their Business Collaboration Network to accelerate revenues and reduce costs. Sterling Commerce provides more than 30,000 customers worldwide with applications and integration solutions to connect, communicate and collaborate inside and outside their enterprise. More information can be found at www.sterlingcommerce.com.

Contact Information:

Media Contacts:
Julie Redard
Sterling Commerce
(978) 513-6386
julie_redard@stercomm.com

Jamie Leicht
Fleishman Hillard
(619) 237-7711
jamiemarie.leicht@fleishman.com

Sterling Commerce Executive Richard Douglass Discusses Companies' Need to Rethink Supply Chain at Executive Forum

Session at Georgia Tech Supply Chain Executive Forum (SCEF) Focuses on the Strategic Rethinking of Supply Chains in Light of Today's Slowly Improving Business Climate

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