November 17, 2009 08:00 ET Launches the First White Label Live Video Streaming Solution for iPhone App Developers

New iPhone SDK Allows Live Streaming Integration for Apps in the iTunes Store; Partners With 211me to Add Video Streaming to Celebrity Apps, Beginning With "Twilight's" Peter Facinelli

LOS ANGELES, CA--(Marketwire - November 17, 2009) -, the pioneer of live streaming video and the largest live community on the Internet, today introduced its iPhone SDK for third-party integration of live video streaming into iPhone apps.

The iPhone SDK is based on's StreamAPI platform, providing an easy-to-implement white label solution that allows developers to integrate live video streaming into any business, entertainment or educational iPhone app. The SDK utilizes Apple QuickTime's H.264 HTTP live streaming functionality, with the addition of's live chat integration so users can interact with each other from within the app directly and seamlessly.

211me, creator of iPhone applications and social media solutions for celebrities, media companies and product manufacturers, has utilized's iPhone SDK to power its celebrity apps, beginning with an app for "Twilight" star, Peter Facinelli.

"We're excited to add live video from Stickam to all our celebrity iPhone apps, starting with Peter's and extending to all of our clients including Billy Burke, Jennie Garth, Danneel Harris, Lucas Till, Tia Carrere, Neal McDonough, Eric Christian Olsen, Steve Carlson, Bailee Madison and Stephen Colletti," said Rob DeFranco, CEO of 211me. "There's no doubt that fans are looking for immediate and intimate access to stars, which means delivering content to mobile phones is key. Peter has been at the forefront of connecting directly with his fans through social media, and his iPhone app brings fans even closer to him through exclusive photos, videos, updates, direct chats and, now, live streaming."

Facinelli, better known as Dr. Carlisle Cullen to fans of the "Twilight" series, is gearing up for the premiere of "New Moon" on Nov. 20 with appearances on Rachel Ray, Martha Stewart, Jimmy Fallon and many others. While he's on location during filming and on the road promoting the movie, Facinelli connects with fans through social networking, providing behind-the-scenes access.

StreamAPI is a fully customizable and scalable white label solution that enables companies to easily and cost-effectively add live video streaming capabilities to their Web sites and online applications. With no monthly fees or up-front development costs, pricing is a predictable flat rate of 45 cents per gigabyte. With StreamAPI's analytics tools, application developers can track bandwidth usage, traffic sources and number of visitors, broken down by time period for each live session.

"Today's availability of the Stickam iPhone SDK, along with our recent launch of the StreamAPI application for Facebook, illustrates how we constantly strive to help entertainers and media providers deliver the live content users want, wherever they're located," said Steven Fruchter, CEO of "We're pleased to help iPhone app developers add live streaming and connect directly with their users by providing the back-end technology."

For developers building a Web application instead of an iPhone app, has also allowed the ability to stream directly to a Safari browser on an iPhone and iPod Touch via a Web address.

About 211me

211me is a celebrity iPhone and social media company. They give celebrities the tools to publish, distribute and control media content right from their iPhones with 211me's iStar iPhone applications. 211me also works to connect celebrities and sponsors to create branded and customized applications. For more information, please visit

About is the pioneer of live streaming video and the largest live community on the Internet. delivers live interactive streaming to over five million registered users on any computer, console or mobile device. Stickam's is the easiest and most cost effective way to incorporate live streaming video services into your Web site or application. Stickam also offers, a turnkey white label live video streaming platform for professionals. For more information, please visit

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