SOURCE: Stipple


August 25, 2010 10:00 ET

Stipple Launches Labeling Product for Web Images

New Tool Creates Monetization Opportunities for Publishers, Makes Image Content Searchable

SAN FRANCISCO, CA--(Marketwire - August 25, 2010) -  Stipple today announced the launch of its in-picture labeling tool, the fastest way to label the content of a picture, make it searchable and add context to the billions of images on the Web. With Stipple, publishers can easily share information about the content of the pictures on their sites, earn revenue and create a more enriching experience for their readers.

"It is estimated that there are nearly a trillion images on the Web with more than six billion new images being added every month. Yet, the Web knows very little about what's actually contained in most images," said Rey Flemings, CEO and founder of Stipple. "Stipple solves this problem with an incredibly fast and easy way for publishers of all sizes to share more information about the content of pictures on their site, creating information and revenue opportunities from the image content."

After installing Stipple on their site, publishers can label their pictures -- in just a couple of seconds -- by briefly describing the people, places and things inside the images. When a reader scrolls over a Stipple-enabled photo, small dots appear to let readers know which objects in the photo contain additional information. When a reader mouses over a dot, a label appears containing the specific information on that object.

Stipple also provides a new monetization opportunity for product images, while making the content of photos discoverable. Publishers receive a significant revenue share on click-through and affiliate activity from products. Most importantly, publishers control what objects they Stipple and whether or not product ads are shown to their readers. 

"At Six Apart, we're always looking for innovative new tools and services to offer publishers and brand marketers that deliver real value," said Andrew Anker, EVP of Corporate Development at Six Apart, the leading blogging and conversational media company. "Stipple is an exciting resource that provides more content and monetization opportunities for publishers, while increasing engagement with readers."

Six Apart will today begin offering Stipple to select publishers within their network of sites. This fall, Six Apart will rollout an integration of TypePad with Stipple, enabling all TypePad users to easily use Stipple's in-picture labeling functionalities. Other launch partners include JIVE Label Group, Atlantic Records and the E.W. Scripps Company.

"The visual and interactive experience for site visitors is a huge priority for JIVE's network of artist sites," said David Bell, Vice President of Digital Marketing & Strategy for JIVE Label Group. "Stipple enhances the experience fans have with photos on their favorite artists' sites, leading to a more engaged connection with the artist and the products and brands they present online. Stipple has the potential to increase the amount of time our users spend with photos, making them an even more valuable content category for our sites."

Stipple is available today for public use. To sign up, visit

About Stipple
Stipple provides the fastest way to label and share the content of photos on the Web. Stipple makes pictures more interesting, while creating revenue opportunities for publishers. To Stipple your pictures means you're opening the door to a new world of content, commerce and experiences from inside the picture. Stipple is funded by Tennman Digital and headquartered in San Francisco, Calif. For more information, visit

About Six Apart
Six Apart is the world's leading conversational media company connecting marketers, publishers, and bloggers to inspire and power the most influential online content, conversations, and communities. Six Apart Media is the #2 conversational media property with a reach of 91.9MM monthly unique users (comScore May 2010) with an emphasis on women 25+ and young males. By combining a powerful suite of conversational marketing and social publishing services, including TypePad and Movable Type, with relationships with more than half a million leading publishers and influential long-tail bloggers, Six Apart creates meaningful experiences for people interested in women's lifestyle, sustainable & healthy living, home, entertainment, gaming, and technology. Founded in 2001, Six Apart is a global company headquartered in San Francisco with offices in Tokyo and New York City. Learn more at

About JIVE Label Group
JIVE Label Group consists of Jive Records, LaFace Records, Volcano Entertainment, Battery Records, Hitz Committee Entertainment and Verity Gospel Music Group. These labels represent a varied group of internationally renowned artists representing all genres of music including Justin Timberlake, R. Kelly, Usher, Tool, Ciara, P!nk, Britney Spears, OutKast, Kirk Franklin, Three Days Grace, T-Pain, Jordin Sparks, JLS, Bullet For My Valentine, Buddy Guy, Anthony Hamilton, Donnie McClurkin, John P. Kee, Fred Hammond, Hezekiah Walker, Marvin Sapp, J Moss and more. JIVE Label Group is a unit of Sony Music Entertainment.

Contact Information

  • Stipple Media Contact
    Amy Neal
    (415) 625-8555
    stipple (at) launchsquad (dot) com