SOURCE: Strategic Rare Earth Metals, Inc.

June 16, 2010 12:16 ET

Strategic Rare Earth Metals (PINKSHEETS: SREH) Releases Sales Projections of Over $11 Million for Mobile2Earth

NEW YORK, NY--(Marketwire - June 16, 2010) -  Strategic Rare Earth Metals (PINKSHEETS: SREH) announced today gross revenue projections for one of its wholly owned subsidiaries, Mobile2Earth, Inc., for the quarters ending October 31, 2010, January 31, 2011, April 30, 2011 and July 31, 2011.

Mobile2Earth creates and sells cutting edge Apple iPhone applications and works directly with clients on development, approval and promotion. A diverse, break-through collection of applications will soon be available on the Mobile2Earth.com website. 

Tony DiBiase, CEO of Mobile2Earth, stated, "We are tapping into the booming applications market with a multitude of unique, progressive mobile applications for consumers and business professionals. We are excited about the potential."

Mobile2Earth projects it will sell more than 11 Million applications and gross $11,137,499 in revenue by July 31, 2011. There were over 2.5B mobile apps sold in 2009. With a total of 4.5B mobile apps projected to be sold in 2010, we are confident that we will be able to capture a quarter of one percent of this market. On average, mobile applications sold through Mobile2Earth will sell for $0.99 each. 

The following are the next 12 months projections per quarter:

Three Months Ending Three Months Ending Three Months Ending Three Months Ending
       
Oct 31, 2010 Jan 31, 2011 Apr 30, 2011 July 31, 2011
       
       
Total Apps Sold:      
       
End of Period      
958,055 3,832,220 7,319,720 11,250,000
       
Gross Revenue:      
       
End of Period      
$948,474 $3,793,897 $7,246,522 $11,137,499

About Strategic Rare Earth Metals (PINKSHEETS: SREH):

Strategic Rare Earth Metals is the parent company for Mobile2Earth, Inc. and Scientific News International, Inc. They specialize in the rapid delivery of information and offer end-to-end iPhone application development services. The iPhone application development is approached in a systematic and organized way and coordinated with clients right from scratch. Strategic Rare Earth Metals works with clients through the concept development of the app to be created and the feasibility of creating such an app. The concept development process involves research and analysis on the scope of the application, its USP, its target users and the mileage it will offer the client's brand. Feasibility studies will gauge the economic, technical schedule and operational feasibility of the app in question depending on its practicality and competitive advantage. Based on the feasibility study, a schedule is set to build the app concept with the client. Assistance is provided in setting up a developer account at the Apple App store, and the client is walked through the development process, schedules and marketing. The iPhone developers are skilled in Apple's developer tools like Xcode, Cocoa Touch framework and Objective C. Leveraging the best of Apple's technologies and using Cocoa's APIs, the iPhone programmers create a tightly-integrated Xcode development experience that makes adding animation, networking, appearance and behavior to apps easier, with just a few lines of code.

The iPhone app development team is strict on meeting optimum time-to-market periods. Working in collaboration with clients, they monitor the App development process and check for risks and bugs. The applications are original and innovative enough to cut through the noise of the App store and offer a high-level user experience. Understanding the core process of iPhone app development, Strategic Rare Earth Metals builds third-party applications that are as interactive and easy-to-use as native applications.

About Mobile2Earth, Inc.

Mobile2Earth offers end to end iPhone application development services from iPhone app development to actual app development to app marketing and promotion. Mobile2Earth does not stop with iPhone app development. They guide clients in submitting the App to the Apple Store and getting it approved. After the rigors of app approval, they work towards marketing and promoting the app to increase its visibility online. The current library of successful applications, many developed in conjunction with partners, makes Mobile2Earth a leader in unique and practical apps for the iPhone.

The press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended and such forward-looking statements are made pursuant to the safe harbor provisions of The Private Securities Litigation Reform Act of 1995. You are cautioned that such statements are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements as a result of various factors, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements. The forward-looking statements in this release are made as of the date hereof and Strategic Rare Earth Metals, Inc. under take no obligation to update such statements. 

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