SOURCE: Strategis


April 01, 2010 10:00 ET

Strategis Named Social Media Agency of Record for First Citizens' Federal Credit Union

STOUGHTON, MA--(Marketwire - April 1, 2010) -  First Citizens' Federal Credit Union (FCFCU), Fairhaven, Mass., has named Strategis as its first agency of record for social media, according to George Irish, owner and CEO of the independent strategic marketing and communications agency. The assignment was made based on the reputation of the agency and billings were not reported.

The Strategis team will create a Facebook page for First Citizens' and will secure user accounts with all major social networks/media sites for future use. Additionally Strategis will be monitoring First Citizens' and the competition's social voice and search rankings on a daily basis.

According to Strategis Media Strategist Pam Maloney, "This isn't going to be your typical Facebook business page. We're not going to waste your time selling you products you are not interested in. Our goal is to simply communicate with you. On our page you will find updates on events and news from YOUR local communities. We'll update you with the latest security alerts and we'll clarify the banking and financial news stories you see in the national media. In addition, we hope to provide you with useful information such as ideas on how to be a better budgeter, becoming more eco-friendly, or helpful tax tips as well as interesting facts and trivia on money, banking and finance."


First Citizens' Federal Credit Union was originally organized as Bristol Credit Union on November 17, 1937. During the past seventy years, the credit union has expanded in both size and locations. First Citizens' has grown from a $200,000 institution in 1950 to a $475 million plus institution today with eight branches. First Citizens' currently employs over 130 full- and part-time employees who stand ready to serve the financial needs of our nearly 55,000 Members at all of our locations and beyond.

About Strategis

Strategis' capabilities are in financial, healthcare, retail, consumer products, footwear and education and they serve clients including Yankee Spirits, Morton Hospital and Lombardo's. More information can be found at

Contact Information

  • CONTACT: George Irish