SOURCE: StrongMail

StrongMail

April 06, 2010 08:00 ET

StrongMail Enables HauteLook to Deliver Millions of Email Messages to Its Members in a Matter of Minutes

Exclusive Online Fashion and Lifestyle Retailer Switches to StrongMail to Provide Simultaneous Delivery of Time-Sensitive Offers to Over Two Million Members

REDWOOD CITY, CA--(Marketwire - April 6, 2010) -  StrongMail, a leading provider of online marketing solutions for email and social media, today announced that HauteLook, the exclusive online private sale site, has switched to StrongMail to meet its email deliverability requirements of two million messages in under five minutes. In addition to supporting a critical component of HauteLook's success by enabling near-simultaneous delivery of its limited-time email offers, StrongMail is reducing HauteLook's email costs while providing a higher level of personalization and driving incremental top-line revenue. HauteLook is also leveraging StrongMail's social media solutions to deploy viral customer referral and rewards programs.

Free for anyone to join, HauteLook has partnered with more than 850 premium fashion and lifestyle brands to run exclusive, limited-time online sales events that offer its members savings of up to 75 percent off retail prices. Since its founding in December 2007, HauteLook has hosted more than 2,000 private sale events for women, men, kids, home and beauty. 

In order to provide HauteLook members with equal access to limited-inventory sales events that only last between 48 and 72 hours, the company needed to have its sales alert emails delivered in a very short time period. With millions of members, HauteLook required a solution that could achieve the goal of total delivery within five minutes.

StrongMail's unique burst email delivery technology enables HauteLook to achieve its objective while increasing personalization through a direct connection to its database. In addition to the improved efficiencies of real-time data transfer, StrongMail also integrates with Omniture, enabling HauteLook to improve the targeting and relevancy of its communications.

"StrongMail's ability to get our sales event emails to members in near-real time is a huge benefit and competitive advantage for our business," said Kevin Diamond, CTO of HauteLook. "With StrongMail, we are actually providing a better experience for our members while lowering our email costs."

"By making it possible to deliver millions of emails in a matter of minutes, StrongMail is changing the game for retailers, financial institutions and other organizations that stand to benefit from near real-time communications," said Bob Tekiela, CTO of StrongMail. "This unique capability is just one of the many benefits of providing our technology as a dedicated solution, which is exactly why companies like HauteLook are switching to StrongMail from more restrictive multi-tenancy solutions offered by typical ESPs."

About HauteLook
Launched in December 2007, HauteLook brings the thrill back to shopping through private, limited time sale events on the world's top fashion and lifestyle brands. Every day, HauteLook offers discounts of 50 to 75 percent off on great brands for women, men, kids, home, and beauty. Membership is free and everyone is welcome. Visit www.hautelook.com to learn more.

About StrongMail Systems, Inc.
 
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.