SOURCE: StrongMail Systems

January 08, 2008 03:00 ET

StrongMail Presents Email Marketing Seminar Featuring Forrester Research Analyst Julie Katz

London Event to Provide a First Look at Forrester Research's Email Marketing Outlook for 2008, Plus Best Practices, Strategies and Real-World Case Studies From Global Brands

LONDON--(Marketwire - January 8, 2008) - StrongMail Systems, Inc., the leading provider of on-premise solutions for marketing and transactional email, today announced an upcoming London seminar for email marketers entitled, "Email Marketing Outlook 2008: Best Practices and Technology." This complimentary breakfast seminar is being held on January 22 at the One Aldwych luxury hotel in Covent Garden, central London.

This interactive event offers email marketers the unique opportunity to hear the latest email trends and strategies directly from noted email experts in an interactive setting. Attendees will be given practical advice, proven strategies and real-world case studies from Forrester email analyst Julie Katz and email marketing pioneer Tricia Robinson-Pridemore.

The half-day seminar will present actionable information designed to optimize email programs for maximum impact and ROI, including strategies for leveraging transactional email, centralizing customer-facing email across the enterprise and creating relevant, effective one-to-one messages.

Date: Tuesday, January 22
Time: 9:00am - 12:00pm GMT
Location: One Aldwych, London, WC2B 4RH

Seminar Topics

--  Email trends and priorities for 2008
--  Effective strategies for marketing and transactional email
--  Creating a centralized view and management of all customer email
--  Leveraging all customer data to improve service and sales
--  Enhancing the customer experience
--  Proven tips for improving deliverability
--  Mobile integration and best practices

Registration

Registration is complimentary, but space is limited. Early registration is recommended to secure a spot and gain access to industry experts and network with local email marketers.

Registration and additional event information is available at: http://www.strongmail.com/company/news-and-events/seminars/email-marketing-outlook-uk.php

About StrongMail Systems, Inc.

StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.