SOURCE: Structural Graphics

January 25, 2006 09:00 ET

Structural Graphics Augments Executive Team to Support Continued Company Growth

Brand Leaders Strengthen Management Team for Unparalleled Customer Service, Strategic Initiatives and International Growth

ESSEX, CT -- (MARKET WIRE) -- January 25, 2006 -- Structural Graphics, LLC (, the leader in design and production of high-impact dimensional marketing solutions, today announced the addition of two executive team members in support of the company's continued growth. Tod Riedel joins the Structural Graphics team as chief operating officer, and David Cesaro joins as vice president of sales.

"We've enjoyed the privilege of working with some of the best-known brands to integrate our dimensional marketing designs as a key ingredient in memorable promotional campaigns, and the demand for our innovative solutions continues to grow," said Mike Maguire, president of Structural Graphics. "With the addition of Tod and Dave to the Structural Graphics senior management team, we now have the organizational structure that will enable us to better service our clients, take greater advantage of strategic licensing opportunities and extend our presence in international markets.

Maguire continued, "We're very pleased to have Tod and Dave join the Structural Graphics team, and we look forward to opportunities to extend the benefits of our high-impact dimensional marketing solutions to an even broader audience."

Joining Structural Graphics as chief operating officer, Tod Riedel brings a rich background in the management of services and technology organizations to the firm. Prior to joining Structural Graphics, he co-founded a leading wireless sensor networking and Active RFID company and has implemented the use of these technologies for competitive advantage in organizations throughout the world. Riedel previously served as North America director of enterprise consulting services for Compaq Computer Corporation, assisting Fortune 100 firms with complex technology integrations and rollouts. His prior roles also included director of new business development and director of applications development for CGI Systems, a wholly owned subsidiary of IBM. Riedel received a Bachelor of Science degree from Cornell University and an MBA from Harvard Business School.

David Cesaro brings a breadth of experience in direct mail and fulfillment to his role as Structural Graphics' vice president of sales. Cesaro most recently served as senior vice president of sales and marketing of fulfillment company SourceOne Worldwide, Inc. Previously, he held several executive sales positions with ADVO, Inc., the nation's largest direct mail marketing company. Cesaro earned a bachelor's degree from Bentley College, as well as a master's degree from St. Joseph's University.

Structural Graphics' innovative designs benefit marketing efforts of a number of vertical industries, including entertainment, consumer packaging, automotive, pharmaceutical, financial services and technology. Its designs have brought distinction to projects for some of the most well-known brands, including McDonald's, HBO, A&E, Nickelodeon, Volvo, Toyota, Mini Cooper, Citibank and GlaxoSmithKline.

About Structural Graphics

Structural Graphics, LLC ( is the leader in design and production of high-impact dimensional marketing solutions. Specializing in innovative formats utilizing paper and other mediums, the company's unique designs optimize and maximize messaging performance for magazine inserts, direct mail campaigns, sales aids, point-of-purchase displays and innovative packaging solutions.

Established in 1976, Structural Graphics is headquartered in Essex, Connecticut with sales offices in Atlanta, Chicago, Dallas, New England, New York with licensee offices in Toronto, as well as a full-time staff of designers and paper engineers and company-owned assembly operations in the U.S. and Mexico. For more information, visit or call 860-767-2661.

Contact Information

    Andrea Shores
    Structural Graphics
    (913) 851-8700 x58