SOURCE: DigitalAdvisor

November 02, 2007 08:35 ET

Study: Online and Brick-and-Mortar Prices for HDTVs and Digital Cameras Vary by Up to 87 Percent Shares Secrets of Where to Find the 'Best Buys' This Holiday Season

CAMBRIDGE, MA--(Marketwire - November 2, 2007) - In preparation for the holiday shopping season,, a research site for consumer electronics, recently conducted a study on where to find the best prices for digital cameras and HDTVs. Based on field trips to major big-box retailers and online searches, web-based retailers clearly prevailed. In fact, consumers buying the models DigitalAdvisor explored can expect price differences of up to 87 percent, including shipping.

"This study shows in no uncertain terms that consumers can save a bundle on HDTVs and digital cameras by shopping online," said DigitalAdvisor expert Mike Brady. "They will typically find a better selection, a plethora of accompanying information on specifications and features, and often free shipping. Any HDTV or digital camera shopper that doesn't at least compare prices online is spending more than they need to."

Price variations were stark

DigitalAdvisor's staff first identified camera and HDTV models considered to be the hottest for this holiday season. Its employees and agents then visited retail stores (Best Buy, Circuit City, Target and WalMart) in late September and early October 2007 in Santa Clarita, Calif.; Abington, Mass.; Boston, Mass.; Braintree, Mass.; Brockton, Mass.; and Detroit, Mich. DigitalAdvisor also researched current prices from its online-retailer affiliates during the same time period. All prices included shipping.

Prices varied widely. For instance:

--  Prices for the Canon SD1000 model camera ranged from a high of $327 at
    Circuit City to a low of $175 through a affiliate --
    an 87 percent difference.
--  Prices for the Panasonic 58" Plasma TH58PZ700 HDTV ranged from a high
    of $4,499 at Best Buy to a low of $3,285 at a affiliate
    -- a 34 percent difference.
--  Prices for the Panasonic 50" Plasma TH50PX75U HDTV ranged from a high
    of $1,999 at Circuit City to a low of $1,149 at a
    affiliate -- a 74 percent difference.

To read the full comparison, visit (HDTVs) and (digital cameras).

DigitalAdvisor and DigitalCamera-HQ Holiday Gift Guides now available

For more advice on holiday shopping for consumer electronics, visit DigitalAdvisor's web sites: for HDTVs, for digital cameras, and for camcorders.

About DigitalAdvisor LLC

Digital Advisor LLC is a privately owned company that runs and, two online resources that offer unbiased information and recommendations for consumers making consumer electronics purchases. The sites combine the efforts of editors, owners and professional reviewers around the web to give buyers a complete, unbiased review of each product. DigitalAdvisor LLC is based in Harvard Square, Cambridge, Mass. More information can be found at and

Note to editors: Mike Brady from Digital Advisor is available for one-on-one interviews to provide advice on holiday shopping for consumer electronics. Mike can be reached at

DigitalAdvisor is a trademark of DigitalAdvisor LLC in the United States and other countries. All other trademarks contained herein are the property of their respective owners.

Contact Information

  • For information, contact:
    Mike Brady
    (617) 864-3100
    Email Contact