IdentiGEN Ltd.

October 21, 2009 13:17 ET

Sturgeon Valley Pork's Meat Traceability System Links Canadian Consumers to Family Farm of Origin

Canadian Pork Producer Uses IdentiGEN's DNA TraceBack System

ST. ALBERT, ALBERTA--(Marketwire - Oct. 21, 2009) - Fully traceable fresh pork from Sturgeon Valley Pork, an Alberta, Canada-based pork processor, will soon be available in Western Canada grocery stores, the company announced today. Sturgeon Valley is among the first Canadian meat processors to employ the state-of-the-art DNA traceability system from IdentiGEN North America to trace its pork from the grocer's meat case back to the processing plant and farm of origin.

The introduction of Sturgeon Valley Pork with DNA TraceBack(R) follows a successful implementation period at the company's processing plant and positive feedback from the market.

"The DNA TraceBack system is easy to implement, and it helps us establish a credible link from our farms through our processing facility to the consumer. From our point of view, being able to offer foolproof traceability is a key to building trust with the consumer," said Dan Majeau, one of the principals at Sturgeon Valley Pork.

Sturgeon Valley Pork is a federally inspected processing plant that supplies fresh pork to Western Canada. The company works closely with local pork producers to deliver consistently high-quality pork with a focus on freshness and food safety.

Earlier this year, the company began using the meat tracking system called DNA TraceBack, developed by IdentiGEN, Inc., which has been in use in Europe since 2000. Under the system, DNA samples are taken from Sturgeon Valley hogs at the processing plant and then again at the retail store. Samples are sent to IdentiGEN's laboratory, where their unique DNA identifiers are used to verify product origin.

About Sturgeon Valley Pork
Sturgeon Valley Pork, based in St. Albert, Alberta, Canada, is a privately held company owned by pork producers. It operates a federally inspected processing plant that supplies fresh pork to Western Canada. The company works closely with local pork producers to deliver consistently high-quality pork with a focus on freshness and food safety. Sturgeon Valley Pork can be reached at 780-418-7675 or by e-mail at info@sturgeonvalleypork.com

About IdentiGEN
IdentiGEN Ltd., with its North American subsidiary IdentiGEN, Inc., is a privately held, venture-backed company, and a leading provider of DNA-based solutions to the agriculture and food industries. The company was founded as a spinoff from the Institute of Genetics, Trinity College Dublin, where the company's core area of expertise – genetic identification – was developed and is now being deployed in a variety of ways to enhance consumer confidence in the safety and quality of food products. Through IdentiGEN's DNA-based TraceBack(R) system, retailers, meat processors, producers and local governments, for the first time, have the tools to unequivocally trace the identity of meat back to its source. Additional information about IdentiGEN can be found at www.identigen.com and www.dnatraceback.com.

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