SOURCE: OTSP

November 15, 2006 14:19 ET

Style Icon Cindy Crawford Gets Runway Ready With Remington and Locks of Love

NEW YORK, NY -- (MARKET WIRE) -- November 15, 2006 --Cindy Crawford is best known for bringing her beauty and sense of style to people around the world. On Monday, November 13th two lucky eBay auction winners -- one male and one female -- got the chance to experience firsthand a day in the life of Cindy. The fashion icon, along with worldwide hairstyling and grooming products' leader Remington, rewarded the winners with their prize, a world class makeover from celebrity stylist Noah Hatton and an invitation to join Cindy in her launch of the Remington campaign at an exclusive VIP event at ABC Studios in Times Square.

FOR B-ROLL, INTERVIEWS, AND ADDITIONAL INFORMATION VISIT:

http://www.onthescene.com/mnr/remington/remingtonproducts.htm

"As a busy wife and mother, I need to be practical about beauty and style," said Cindy Crawford. "At the same time, I understand that looking my best is an important part of who I am. I am thrilled to be working with Remington products because they have the right combination of innovative technology and strong heritage of quality products, allowing me to achieve a high sense of style with a minimal amount of time and effort."

At the event Remington and Cindy Crawford presented Locks of Love with a check for $12,000 which was raised through the success of the eBay auction. Locks of Love is a charity dedicated to restoring a sense of self to children suffering from hair loss.

"We feel honored that Remington and Cindy Crawford have chosen to make us a part of such an elite event," said Madonna Coffman, President of Locks of Love. "This is the kind of unique partnership we rely on to help raise the awareness needed, so that we may reach more children in need."

As part of her new role, Cindy will appear in a new TV commercial and new print ads for several of the innovative grooming and hairstyling products Remington is introducing to the market this fall. Beyond that, Cindy will be featured in other marketing communications including online advertising, retail displays, sales materials and on www.remingtonproducts.com during the remainder of 2006 and into 2007.

"For Cindy Crawford, every day is a runway. Remington Products is making it increasingly easy for consumers to find that same sense of style and fashion through our easy to use, cutting edge products," said Drew Fiorenza, VP of Remington.

Remington launched its new line of rotary men's shavers, Teflon Fiber hairstyling products and other new innovations at the "Everyday is a Runway" event. For more information, consumers can visit www.remington-products.com.

Contact Information

  • For more information contact:
    Laurel Saville
    Dig Communications
    312-577-1775
    Email Contact