SOURCE: StyleCaster

StyleCaster

January 31, 2011 09:00 ET

StyleCaster Media Group Launches 'Beauty High' Making Beauty Cool for a New Generation

Debut of Dedicated Beauty Site Features Editorials and Interviews With Industry's Top Talent Including Pat McGrath, Guido Palau and Napoleon Perdis

NEW YORK, NY--(Marketwire - January 31, 2011) - Today, StyleCaster, the media company that brings style to the people and innovative opportunities to the brands that want to reach them, announced it has launched Beauty High -- a site dedicated to style-driven beauty content and online shopping that makes beauty cool for a new generation.

Beauty High covers all aspects of beauty including skin, hair, makeup, lifestyle and products. Beauty High will continue to build upon the success of StyleCaster Media Group's flagship property StyleCaster.com by providing premium editorial content exclusively for the web (www.beautyhigh.com). Consumers will find interactive articles, the latest trends, how-to tutorials, celebrity, and online shopping while brands will be able to engage and connect with passionate beauty audiences.

"Beauty High was the answer to our readers and advertisers demand for a dedicated beauty site," said Ari S. Goldberg, CEO, StyleCaster Media Group. "StyleCaster Media Group's goal is to continually add innovative offerings that provide value to both readers and brands, which supports our mission of bringing 'Style To The People.'"

Launching in beta today, with the official public launch scheduled for early March, the Beauty High experience is focused on expert advice and tutorials that provide utility and engaging visuals for a new generation of style enthusiasts. This audience has yet to be successfully catered to online by the media-centric beauty industry. By featuring high-quality beauty editorial created specifically for the web, the Beauty High debut will feature:

  • An interview with legendary makeup artist, Cover Girl Design Director and LeSportsac cosmetic bag designer, Pat McGrath, on spring's "makeup bag must haves,"

  • A "Spring Hair Trends" interview with world-renowned hairstylist and Redken Creative Consultant, Guido Palau,

  • A feature on choosing spring colors with Napoleon Perdis, celebrity makeup artist and creator of the makeup line of the same name,

  • A "Beauty Banter" Q&A with celebrity makeup artist Kim White, who has worked with Rachel Ray and Olivia Palermo, on using makeup to enhance lips,

  • An interview with a Karin Herzog Skincare Specialist, Kate Middleton's skincare guru,

  • An interview with Angela Kinsey, actress on "The Office" and Clairol Nice 'N Easy's "Guardian Girlfriend,"

  • An interview with Angela Levin, who has worked with Nicole Kidman, Jennifer Aniston and Liv Tyler,

  • And articles from AOL Stylist Julie DiNardo on "Glitter DIY Nails" and "Applying Darker Hued Lip Stains."

To check out the debut of Beauty High go to www.BeautyHigh.com, follow us on Twitter @BeautyHigh and Like us on Facebook, http://www.facebook.com/BeautyHigh.

About StyleCaster:

StyleCaster Media Group is a disruptive digital media company that empowers both style enthusiasts and the brands that want to reach them. StyleCaster combines the art of traditional media with the science of new media to create premium content, engaging experiences and integrated advertising solutions for all of its online destinations. TechCrunch has called StyleCaster "a one-stop shop for fashionistas" and AOL named it one of the five best startups of 2009. The privately held company was founded in January 2008 and is based in New York City. For more information about StyleCaster Media Group, please visit www.StyleCaster.com.

Contact Information

  • Contact:
    Kristen Wiltse
    KW Communications
    978-927-1747
    Email Contact