SOURCE: StyleFeeder

October 28, 2009 09:00 ET

StyleFeeder Debuts New Explorer Online Shopping Interface for Cross-Shopping Clothes, Shoes, Apparel and Accessories

Explorer Lets Anyone Browse and Compare the Best Brands on the Web in One Place

CAMBRIDGE, MA--(Marketwire - October 28, 2009) - StyleFeeder, which serves more than two million online shoppers per month, today debuted a new Explorer interface that lets consumers cross-shop the best in online clothes, shoes, apparel and accessories in one convenient place. Through an easy-to-use and super-fast visual search, StyleFeeder's Explorer lets online shoppers use advanced filtering techniques to instantly browse and compare a wide selection of items available across thousands of retailers.

"We designed the new Explorer interface with one goal in mind -- creating a one-stop online shopping experience that helps you quickly focus in on products you will love, without annoying pop-ups that only get in your way," said Philip Jacob, the founder and CTO of StyleFeeder. "The days of hunting for the perfect pair of shoes on 15 different sites are over. By bringing the options together in one convenient place, we've found that Explorer has raised the probability of click-through to the retailer by 60 to 70 percent. Our retail partners are seeing increased revenue while online shoppers are finding products that they want while saving time and money."

StyleFeeder's new Explorer feature provides an intuitive, tailored experience for any visitor, even those looking for something as vague as a "running sneakers." Explorer's visual search options let shoppers filter by price, color, category and brand to find the perfect clothes, shoes and accessories that suit their tastes. Explorer also helps online shoppers discover new items in any price range related to their personal preferences from retailers like Saks Fifth Avenue, Shopbop and Macy's. Explorer even lets shoppers filter out brands they don't like and shop by price comparison to uncover the best deals across different retailers.

Explorer filters search results by geolocation and presents products according to popularity in different regions. For example, Teva sandals are extremely popular in Melbourne, while Christian Louboutins are the shoe of the moment in Miami. All of this information goes into StyleFeeder's proprietary recommendation engine that layers user feedback and preferences in real time to present tailored product selections in the predicted order of preference for each person. Also, Explorer makes browsing through items fast and easy with quick visual navigation that's fine tuned for the online shopping experience.

About StyleFeeder

StyleFeeder is the personal shopping engine that learns your style and helps you shop for apparel, accessories, shoes, furniture, home goods, jewelry and gadgets. StyleFeeder's new Explorer online shopping interface (www.stylefeeder.com/explorer) leverages an easy-to-use visual search function that lets shoppers quickly find products using filters for various attributes including price, brand and color. Explorer lets online shoppers instantly browse and compare items from a carefully curated selection across thousands of retailers -- all in one place. Searching through thousands of stores and more than 14 million products, StyleFeeder finds things that match your style using a proprietary collaborative filtering technology. StyleFeeder drives significant sales to leading e-commerce sites, and has more than more than two million monthly online shoppers and six million monthly page views. For more information, visit www.StyleFeeder.com.

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