Subaru Canada, Inc.

Subaru Canada, Inc.

July 26, 2007 14:03 ET

Subaru Canada Launches New 2008 Impreza WRX

All-New Design, Improved Turbo Boxer, and Standard Vehicle Dynamics Control

TORONTO, ONTARIO--(Marketwire - July 26, 2007) - Subaru Canada, Inc. (SCI) today introduced the all-new 2008 Impreza WRX to the compact performance market. With new, more sophisticated styling and a choice of body styles - sedan and 5-door - the Impreza WRX takes a big step forward in terms of comfort and utility, while maintaining the exciting performance-oriented driving experience that has made previous versions such a success with enthusiasts.

"In 2001, Subaru changed the face of the compact performance market with the introduction of the first WRX, a car that could deliver turbocharged, rally-bred performance in virtually any driving conditions - and at an accessible price," said Katsuhiro Yokoyama, president, chairman and CEO of SCI. "The new WRX retains all those qualities, and builds on them."

The new WRX is built on a platform with a wheelbase that is 9.5 cm (3.7 inches) longer, for a total of 262 cm (103.1 inches), for improved ride, interior space and utility. A new double-wishbone rear suspension replaces the previous strut-type configuration which allows for increased cargo area as well as enhancing the model's agile ride characteristics. Advanced Vehicle Dynamics Control adds another dimension of road handling safety and all-condition performance capability.

The 2008 Impreza WRX is powered by a 2.5-litre BOXER that produces 224 horsepower and 226 lb-ft of torque. While the peak power and torque numbers remained unchanged from the previous generation, the engine has been modified to supply more torque at lower revs. With this broader and richer torque curve, the 2008 model delivers a smooth stream of power, improving drivability and fuel efficiency.

Advanced New Chassis

The new Impreza chassis is designed for improved rigidity and ride comfort with the addition of high-tension steel at key structural points. The new design results in a lower overall weight for the body while the longer wheelbase allows for improved ride dynamics, more interior room and reduced levels of noise, vibration and harshness (NVH).

To improve handling even more, the engine is positioned even lower in the chassis for a lower centre of gravity. The new chassis also improves crashworthiness and the stiffer platform results in crisper handling.

New Suspension Design Increases Cargo Space

Impreza's all-new double-wishbone rear suspension provides improved ride refinement and decreased road noise for a quieter cabin. At the same time, its compact layout intrudes much less into the cargo area, providing a wider and deeper luggage compartment. On the new 5-door models, the wide and flat load floor can accommodate two Tour-sized golf bags with the rear seats in the upright position.

In the WRX sedan, which is 11.5 cm (4.5 inches) longer than the previous sedan and 16.5 cm (6.5 inches) longer than the new 5-door model, the extra space provides for a larger, deeper trunk that will take three Tour-sized golf bags. On all Impreza models, the 60/40 split-folding rear seat boosts cargo capacity and convenience even further.

Elegant New Exterior Design

The new Impreza features a fresh new design that, on 5-door models, is distinguished by a sweeping roofline curve that flows into the aerodynamic rear spoiler. The front view centres on Subaru's new spread-wing logo design at the top of the wider grille which evokes the company's aircraft heritage. An aggressive lower spoiler enhances the design's sporty character.

The 5-door WRX also uses a distinctive character line that sweeps upward at the rear. The short rear overhang, new clear tail lamp lenses and a vertical chrome bar combine to integrate the side character line into the rear view. Standard 17-inch 10-spoke aluminum alloy wheels create an added sporty touch.

The 4-door sedans, which are unique to the North American market, have an improved road presence with a wider and sharper front design developing into a crisp side body crease. In addition to red tail lamp lenses, the rear of the sedan has a unique chrome strip that visually widens the tail. The sedan also uses dual tailpipe outlets, one per side, where the 5-door is equipped with a single, larger outlet.

Rich Interior Design

There is a new emphasis on comfort and spaciousness inside every new Impreza. New materials, including double-stitched fabrics and high-grade interior plastics increase the feeling of quality. The flowing twin-cockpit design uses aluminum-look inserts that flow visually into the centre stack. The centre console shape enhances the sense of airiness, supported by the sculpted door panels and improved headroom. Each door panel houses a molded recess that can accommodate a 750 ml (24-oz) soft drink bottle as well as loose items.

Even with the new interior refinement, the WRX preserves the integrity of its rally heritage with performance-design front seats that integrate the backrest and head restraint. The sporty instrument panel adopts the electroluminescent gauges from the previous-generation WRX STI and, like that model, the indicator needles sweep the gauge faces upon engine startup for a dramatic effect.

New framed side windows contribute to improved body rigidity as well as reducing interior noise as a result of better sealing. Although the interior is the same width as the previous Impreza, the 2008 model has more hip and shoulder room. Larger door openings make it easier to get in and out, and the rear doors open to a full 75 degrees, improving access to the rear seat. The longer wheelbase has enabled more rear seat legroom, and the rear seatback angles recline for improved rear comfort.

User-Friendly Technology

The 2008 Impreza is pre-wired for XM® and SIRIUS® satellite radio, and both the standard and optional audio systems feature the Radio Data System, which can display a variety of information, including song titles and artists.

The headlights-off-with-ignition feature is a traditional Subaru convenience that can help preserve battery life, and the leather-wrapped steering wheel tilts and telescopes as well as providing easy access to cruise control and audio buttons. On models with the 5-speed manual transmission, Hill Holder is standard on 2.5i Sport Package and WRX.

Imprezas equipped with the optional automatic transmission are pre-wired for a remote-starting system (dealer-installed option). Hood support with dual gas struts eliminates the need for a prop-rod.

Improved Torque, Better Fuel Economy

The 2.5-litre turbocharged BOXER engine in the WRX delivers maximum power and torque faster than the previous model, developing 224 horsepower at 5,200 rpm (400 rpm earlier) and 226 lb-ft of torque at 2,800 rpm (800 rpm earlier). The addition of a new intake manifold, turbocharger and intercooler resulted in improved low-end torque and fuel efficiency. As on the previous model, the functional hood scoop provides a stream of fresh air to the engine-mounted intercooler. The 2008 WRX meets the strict Low Emissions Vehicle II (LEV II) certification.

The DOHC 2.5-litre, 4-cylinder horizontally opposed BOXER engine is based on a specially reinforced semi-closed deck engine block. Subaru Active Valve Control System (AVCS) variable valve timing technology optimizes the engine's volumetric efficiency at all engine speeds. Off-the-line acceleration and mid-range performance are particularly strong.

Even Higher Levels of Safety

Impreza is built using the proven Subaru Ring-Shaped Reinforcement Frame body structure with front and rear crumple zones. All 2008 2.5i Sport Package and WRX models also have a 4-wheel/4-channel/4-sensor Anti-lock Braking System (ABS) with Electronic Brake-force Distribution (EBD). There are 3-point seatbelts for all seats (height-adjustable for outboard positions), active front seat head restraints, and front seatbelts with electrically triggered pre-tensioners and force limiters.

All 2008 Imprezas are equipped with standard side-curtain airbags. The Subaru Advanced Frontal Airbag System (SRS) provides side curtain airbags and a driver's side front airbag that deploys according to the driver's proximity to the steering wheel.

The passenger side front airbag deploys according to information received from a sensor module that determines if the passenger seat is occupied and the weight of the occupant (whether a child or adult). An airbag indicator light is located on the dashboard.

Advanced Vehicle Dynamics Control technology is also standard.

Two Types of Symmetrical All-Wheel Drive

The foundation of every Subaru is the Symmetrical All-Wheel Driving System. Symmetrical All-Wheel Drive is a system that includes Subaru's BOXER engine and a full-time power distribution system with a low centre of gravity for exceptional handling precision.

Models equipped with the 5-speed manual transmission use a viscous-coupled locking centre differential that splits power 50/50 front and rear, transferring more power to the wheels with the best traction when slippage is detected.

When fitted with the optional 4-speed direct control automatic transmission, Impreza WRX models use a multi-plate transfer clutch version of Symmetrical AWD. An electronically controlled, continuously variable hydraulic transfer clutch controls power distribution between the front and rear wheels in response to throttle input and driving conditions.

The 2008 Impreza's automatic transmissions are also newly equipped with Subaru's SPORTSHIFT™ technology that can operate in either economy or sport modes and allows 'manual' gear selection when desired.

Contact Information

  • Subaru Canada, Inc.
    Elaine Griffin
    (905) 568-4959