Subaru Canada, Inc.

Subaru Canada, Inc.

May 12, 2008 09:30 ET

Subaru Canada Offers SIRIUS Satellite Radio Exclusively on Impreza, Legacy and Outback Vehicles in Canada

TORONTO, ONTARIO--(Marketwire - May 12, 2008) - SIRIUS Canada, the country's number-one choice for satellite radio and Subaru Canada today announced that Subaru will offer SIRIUS Satellite Radio exclusively in the majority of its vehicles available in Canada.

Beginning in June, SIRIUS will be available exclusively for Subaru's Legacy, Outback and Impreza models. Additional SIRIUS-exclusive Subaru models will be announced in the coming months.

"Subaru's decision to offer SIRIUS exclusively in the majority of its vehicles in Canada underscores SIRIUS' superior content, broadcast coverage and business success to-date," said Mark Redmond, President and CEO, SIRIUS Canada Inc. "SIRIUS offers drivers an unrivalled in-vehicle entertainment experience with unique and exclusive content."

"SIRIUS is the leading satellite radio brand in Canada and we are very pleased to expand our satellite radio offering on our volume vehicles," said Katsuhiro Yokoyama, president, chairman and chief executive officer of Subaru Canada, "We are excited about providing even more Subaru drivers with an enhanced in-vehicle entertainment experience from SIRIUS Satellite Radio."

About SIRIUS Canada

SIRIUS is Canada's number one choice for satellite radio with 110 full-time channels broadcast from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers 100% commercial-free music plus premium sports, news, talk and entertainment programming from North America's most recognizable and respected personalities and brands. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from three high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL, NASCAR, NBA and NLL and broadcasts live play-by-play games of the CFL, NFL, NBA and NLL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, the Wimbledon Tennis Championships as well as Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 4,000 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source By Circuit City, Visions, Wal-Mart and 2001 Audio Video. All SIRIUS programming is available for a monthly subscription fee of only $14.99.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

Click on www.siriuscanada.ca to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.

About Subaru Canada

Subaru Canada, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Mississauga, Ontario, the company markets and distributes Subaru vehicles, parts and accessories through a network of 89 authorized dealers across Canada.

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