Subaru Canada, Inc.

Subaru Canada, Inc.

April 05, 2007 10:20 ET

Subaru debuts all-new 2008 Impreza 2.5i and Impreza WRX

NEW YORK, NEW YORK--(Marketwire - April 5, 2007) - Subaru today unveiled the all-new Subaru Impreza 2.5i and its performance icon cousin, the Impreza WRX at the New York International Auto Show.

Riding a wave of growing popularity, the Subaru Impreza enters the 2008 model year on a larger new platform and with two distinctive body types, each with its own unique appeal. Whether owners choose the stylish 5-door or the sleek 4-door version, they'll benefit from increased interior roominess, standard side curtain airbags across the model range and a more comfortable ride. The 2008 Impreza will launch in several popular versions, including the fun-to-drive 2.5i and the performance-oriented WRX for driving enthusiasts.

"Drivers will appreciate the extra style, room and convenience that are built into the 2008 Impreza," said Katsuhiro Yokoyama, president, chairman and CEO of Subaru Canada, Inc. "The new Impreza will provide outstanding safety, performance, roominess and value."

With new, more sophisticated styling and two new body styles, a 4-door sedan and a 5-door model, the Impreza 2.5i and Impreza WRX breathe new life into the compact performance market. The new Impreza models take a giant leap forward in terms of comfort and utility, while delivering the handling, performance and Subaru Symmetrical Full-Time AWD that made the original Impreza such a success. Also new for 2008, is the availability of Vehicle Dynamics Control (VDC) on both the Impreza 2.5i and Impreza WRX.

In 2002, Subaru changed the face of the performance market with the introduction of the original WRX, a car that could deliver turbocharged, rally-bred performance in any driving condition. The all-new 2008 Subaru Impreza WRX follows that lead with an all-new breed of AWD performance car. The 2008 Subaru Impreza WRX now rides on a 103.1 mm (3.7 inch) longer wheelbase that improves ride, interior space and utility.

The new WRX is powered by a 2.5-litre flat-four boxer engine delivering 224 horsepower and 226 lb.-ft. of torque and is 23 kg (50 pounds) lighter than its predecessor. The engine has been modified to produce more torque at lower rpm. With its broader and richer torque curve, the 2008 WRX delivers a smooth stream of power, improving drivability and fuel efficiency.

ADVANCED ENGINEERING

The new Impreza chassis has improved rigidity and ride comfort with the addition of high tension steel at key structural points. The new design results in a lower overall weight for the body while the longer wheelbase allows for improved ride dynamics as well as increasing interior room and lowering levels of Noise Vibration and Harshness (NVH).

To further improve handling, the engine is now placed slightly lower in the chassis, lowering the Impreza's centre of gravity. In addition, the new chassis improves crash worthiness and provides crisper handling and a stiffer platform. While the new Impreza WRX remains a driver's car, the new WRX represents a better combination of capabilities, maximizing performance, comfort and delivering an advantage over the competition.

In conjunction with the new chassis, the Subaru Impreza and WRX feature an all-new double-wishbone rear suspension. The suspension allows for less intrusion into the cargo area, providing a wider and deeper luggage compartment. The new suspension also delivers improved ride refinement, decreased road noise, and a quieter cabin.

MODERN EXTERIOR DESIGN

The all-new 2008 Impreza and Impreza WRX are now available in two new body styles, a 4-door and a 5-door. The new 5-door design is clean and elegant, with a sweeping single curve roofline that flows into an aerodynamic rear spoiler. An all-new frontal design features the new spread wing logo design at the top of the widened grille. The new grille creates a connection to the Subaru aircraft heritage and places a focus on the Subaru star cluster logo.

Both exterior designs focus on detail touches such as the new clear rear lenses on the 5-door, distinctive curved fog lamps and an inward sweeping chrome embellishment that flows the grille design into the bumper. An aggressive lower spoiler adds to the sporting character of the design.

The 5-door features a distinctive character line that sweeps upward at the rear, giving the car an agile look. The short rear overhang, new clear rear tail lamp lenses and a vertical chrome bar combine to integrate the side character line into the tail.

The 4-door Impreza and Impreza WRX are unique to the North American market. The new 4-door is 94 mm (3.7 inches) longer than the previous sedan and 165 mm (6.5 inches) longer than the new 5-door models. The extra space provides for a much larger trunk that can accommodate three Tour-size golf bags. The rear seats feature a 60/40 rear split folding mechanism that further enhances cargo capacity. On new 5-door Impreza models, the wide and flat load floor can accommodate two Tour golf bags with the rear seats in the upright position.

The design of the 4-door models creates an improved road presence, with a wider and sharper front design giving way to a crisp side body crease. The rear of the 4-door Impreza is set apart by red lamp lenses and a chrome strip below the trunk line that visually widens the tail.

On WRX models, an aero kit denotes the WRX rally car heritage. The 5-door WRX features a rear under body diffuser and single chrome exhaust pipe. The 4-door WRX features dual chrome exhaust tips and a rear trunk spoiler.

RICH INTERIOR DESIGN

The interior design of the 2008 Impreza places a new emphasis on comfort and space. The new sweeping twin cockpit embraces occupants and brushed aluminum look insets flow into the centre stack. The centre console shape adds to the airiness of the cockpit design, aided by the sculpted door panels and improved headroom. The door panels house molded recesses that can accommodate 710 ml. (24-oz.) soft drink bottles, as well as loose items.

Despite retaining the same exterior width as the previous generation Impreza, the new 2008 Impreza features an interior with 50mm (two inches) more front shoulder room than before.

The interior of the new Impreza was designed to provide a feeling of quality with special emphasis placed on double-stitched fabrics and high-grade interior plastics. The audio system includes an input for auxiliary devices such as an MP3 player and is pre-wired for satellite radio.

New for 2008 are framed windows that allow for improved body rigidity and provide for a quieter interior with better sealing for the windows. Larger door openings provide improved ingress and egress and the rear doors open 75 degrees to allow for better rear seat access. The rear seatback angles have been reclined for improved rear comfort. Rear seat legroom is also significantly increased.

ENGINES - IMPROVED TORQUE, BETTER ECONOMY

The 2.5-litre and 2.5-litre turbocharged flat fours have been modified to improve both emissions and fuel efficiency while maintaining the same high performance standards delivered by the current Impreza and Impreza WRX. Modified torque curves on both engines are tuned for improved low-rpm acceleration and improved drivability.

The new 2.5-litre normally aspirated engine delivers 170 horsepower @ 6,000 rpm and 170 lb-ft. of torque @ 4,400 rpm. Low end torque and fuel efficiency for the 2.5-litre normally aspirated engine were improved by the addition of a new intake port. Improved emissions were realized by a new catalyst system that optimizes catalyst efficiency.

The 2.5-litre turbocharged flat-four Boxer engine in the WRX delivers its maximum torque and horsepower earlier than the previous model, with 224 horsepower @ 5,200 rpm and 226 lb.-ft. of torque @ 2,800 rpm, a full 800 rpm earlier than the previous generation WRX. Low end torque and fuel efficiency were improved through the addition of a new intake manifold, intercooler and turbocharger.

SAFETY

The 2008 Impreza continues Subaru's legendary safety and crash worthiness record. New for 2008 are standard side-curtain airbags and available Vehicle Dynamics Control (VDC). Also standard is the Subaru Advanced Frontal Airbag System (SRS), with front seat head/chest side impact air bags (SRS) and a driver's side front air bag that deploys according to the driver's proximity to the steering wheel, as measured by a sensor on the seat track. In the passenger side front seat, a sensor module detects weight on the passenger seat - first determining if it is occupied, and if so by a child or adult - to control air bag deployment. As part of the system, the dashboard features a new 'Airbag' indicator light.

The new 2008 Impreza utilizes the Subaru Ring-Shaped Reinforcement Frame Body Structure with front and rear crumple zones. The new 2008 Subaru Impreza also incorporates 3-point seatbelts for all seats (height-adjustable for outboard positions); front seatbelts with electrically triggered pre-tensioners and force limiters, 4-channel/4-sensor Anti-lock Brake System (ABS) and active front seat head restraints (Not available on WRX Performance Seats) to help reduce whiplash injury in a rear collision.

CANADIAN LINE-UP

The 2008 Impreza 2.5i and WRX will be offered in both the 4-door and a 5-door body styles. The naturally aspirated models will be available in either the well equipped 2.5i model or the upgraded 2.5i Sport that is equipped with a long list of features including alloy wheels, fog lights, premium audio system, leather clad steering wheel and an aero kit on the 5-door body style. The Impreza WRX will also be available in both the 4-door and a 5-door body styles that are equipped with a 2.5-litre turbocharged boxer engine, performance oriented suspension system as well as a sport interior and exterior aero kit. Subaru Canada, Inc. will announce pricing for the 2008 Impreza closer to the on sale date this summer.

Contact Information

  • Subaru Canada
    Elaine Griffin
    (905) 568-4959