SOURCE: SUN Sports & Entertainment Inc.

May 30, 2007 09:20 ET

Sun Announces Production of "Art of War" Video Game

SUN Makes Move Into Billion Dollar Video Game Market

DALLAS, TX--(Marketwire - May 30, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that it has completed the formation of MMA Games LLC with partners Barking Lizards LLC ( and Summit Advisory Partners ( to create the new "Art of War" Video Game.

According to Barking Lizard Technologies CEO Drew Fisher stated, "'Art of War' for the Xbox 360 is being developed as a cutting edge fighting game that focuses on and reinforces the Art of War fighting competition. The game will be built using the latest techniques to deliver a compelling and innovative game mechanic specially designed for this type of fighting. In addition, the game will use likenesses of the current and future stars of the ring in new and fantastical ways, extending their capabilities beyond that of mere mortals."

Fisher added, "The fighting game market is a rich and diverse market that is dominated by a few key players. To maximize the license, BLT will consider all the things that make the current and past round of games successful, and integrate the features the market is clamoring for into 'Art of War.'" The game is expected to have a retail sales price of $44.95 with distribution internationally.

The most successful fighting games have traditionally veered away from the "simulation" model and focused more on the "fun" side of the game. "Art of War," will focus on capturing the essence of the license while maintaining a play experience that is fun and challenging. Keeping the game light hearted yet action packed will help make "Art of War" stand out against competitive products. Additionally the game will be created with more "fantasy" style elements to it, giving the character larger than life abilities.

The "Art of War" Xbox 360 game will be developed for Wild Hare Entertainment by Barking Lizards Technologies. Developing initially for the Xbox 360 will help speed up the development cycle and allow for the development of a superior game. Between the 360 and the PS3, the 360 has considerably larger market share and is a better choice for a single sku effort.

Robert Feeback, former Vice President of the Coca Cola Company and Principle of Summit Advisory Partners (the financial partners) stated, "We have conducted extensive research into this space and feel highly confident that the 'Art of War' Xbox Game could be a winner."

SUN CEO CJ Comu stated, "This is a great time to be investing in developing the 'Art of War' brand and getting set to launch into the billion dollar Video Game Market. We are delighted to have a working relationship with such strong partners as Barking Lizard Technologies and Summit Advisory Partners. We believe this will lead us into building a large library of products and new ongoing revenue sources."

According to the Entertainment Software Association the following statistics and information regarding the Video Game Market were made public in the PDF report below.

Source: Entertainment Software Association.

"The U.S. computer and video game software sales grew four percent in 2004 to $7.3 billion -- more than doubling of industry software sales since 1996. Seventy-five percent of American heads of households play computer and video games. In 2004, more than 248 million computer and video games were sold, almost two games for every household in America. The average game buyer is 37 years old. In 2005, 95 percent of computer game buyers and 84 percent of console game buyers were over the age of 18."

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (, Art of War ( and International Fighters Association ( are pending trademarks.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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