SOURCE: SUN Sports & Entertainment Inc.

May 29, 2007 09:20 ET

Sun Announces Steve Miller Joins Board of Directors

Top Global Sports Marketing Executive Joins SUN

DALLAS, TX--(Marketwire - May 29, 2007) - SUN Sports & Entertainment Inc., (PINKSHEETS: SSPE) announced today that Global Sports Marketing Legend Steve Miller has joined the SUN Board of Directors.

Mr. Miller retired from NIKE as Director of Global Sports Marketing relations in 2000, after nine years with the company. While at NIKE, Miller held several positions including Director of Athletics, Director of U.S. Sports Marketing, Director of Sports Marketing for the Aisa Pacific region, and Director of NCAA Sports Marketing. From September 1991 to October 1994 Miller led his division to over 500 percent growth for the period. From June 1998 to September 2000, he oversaw NIKE's $100 million investment in the 2000 Olympic Games in Sydney, while directing the company's marketing investments and strategies throughout the Asia Pacific region.

Prior to his work at NIKE, Miller served from 1988 to 1992 as Director of Athletics at Kansas State University, where he led an effort to turn one of the country's most losing football programs into a top-five nationally ranked team. He also supervised the expansion of the University's athletic facilities, which included a new 13,500-seat basketball arena, a total football renovation, and new indoor and outdoor tracks. Previously, from 1981 to 1987, Miller served as head coach for the track and field and cross country teams at Kansas State.

Steve Miller was the former President and CEO of the Professional Bowlers Assocaition until the fall of 2005. He took the Pro Bowlers Assocaition from near bankruptcy to a multi million dollar cash flow positive organization. He recently withdrew from consideration as President of the Portland Trailblazers Baskeball Franchise, owned by billionaire Paul Allen.

He currently sits on the Board of Directors of numerous organizations, including the Andre Agassi Charitable Foundation, the Oregon Sports Authority, the Warsaw Sports Marketing Center at the University of Oregon, and PowerPlate International and has spoken at more than 100 Universities and businesses throughout the world on topics ranging from Motivation to Executive Leadership.

Miller is a former track and field star, was named NCAA Coach of the Year five times, and is a member of five Sports Halls of Fame. He has a BS degree in English Literature and physical education from Bradley University and an MS in science, physical education and biomechanical analysis from Cal Poly/San Luis Obispo.He also starred in the movie/documentary "A League of Ordinary Gentleman," which is a Ten-pin Bowling movie.

Miller stated, "The opportunity to be a part of one of the fastest growing sports franchises in the world is a sports marketer's dream. To partner with a leadership team that is establishing a clear vision to move MMA into the foreforont of the global sports scene is a privelege. I look forward to the challenge of creating the 'Art of War' as the standard bearer of a new sports frontier."

SUN President J. Buckeye Epstein commented, "The addition of Steve Miller to our Board is a significant step for our Company and the MMA Sport. Being first to market is great, however, being first to market with a great management team allows us the opportunity to properly postion the Company in this exciting and growing sport." Epstein added, "Steve Miller is an incredible sports mind and genius strategist. His ability to see through obstacles, navigate quick and effective solutions is a key to an industry that has many players and large corporate opportunities. This is not only about delivering high energy combative sports, but of strategic alliances and Miller brings both to our Company."

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (, Art of War ( and International Fighters Association ( are pending trademarks.

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This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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