SOURCE: SUN Sports & Entertainment Inc.

November 09, 2007 09:00 ET

Sun Discusses Company Milestones and Provides Year End Summary

DALLAS, TX--(Marketwire - November 9, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today a summary of milestones achieved during its first year in the Mixed Martial Arts (MMA) Industry.

During the past few years, the MMA industry has experienced explosive worldwide growth, expanded to include live events, pay-per-view and reality television shows. In the process, MMA has established itself as a growth vehicle in the sports industry. As an example, the UFC's September 8, 2007 title fight on Spike TV drew 4.7 million viewers, making it the most watched mixed martial arts event ever in North America. In 2006, an MMA Event broke the pay-per-view industry's all-time single year revenue record surpassing WWE and Boxing.

SUN Chief Executive Officer CJ Comu stated, "SUN has worked diligently on building our 'Art of War' brand as a premiere MMA property and developing strong strategic alliances while examining the changes in the landscape and preparing aggressive long-term strategies. We have identified great future opportunities and developed a business model unlike any other company in this industry, and have the potential to produce a long term and successful enterprise."

A summary of the Company's accomplishments achieved during its first year as an MMA Production and Entertainment Company are as follows."

1. The Company produced four premiere events in 2007 under its brand "Art of War" in world-class arenas including the American Airlines Center in Dallas, Texas.

2. The Company filmed and produced all its events on High Definition Television and created a library of great fights, great fighters, and great knockouts.

3. The Company developed strategic partnerships in the area of Broadcast and Distribution, which include foreign and domestic rights and DVD sales.

4. In September 2007, the Company produced its first LIVE Pay-Per-View Event with iN Demand networks, the nations largest PPV Distributor.

5. In October 2007, the Company produced Art of War 4 for the world's largest Hotel/Casino organization at the Harrah's Grand Tunica Resort in Tunica, MS to a packed arena.

6. The Company established and operates the United States Men's National Mixed Martial Arts Team (Team USA MMA).

7. The Company acquired the Sports Radio Event Network that provided the first in stadium play-by-play broadcast for its Art of War 3 Event. Sports Radio has provided its unique service to professional and collegiate sporting events including the 2007 NFL Super Bowl.

8. The company retained the Investment Banking services of Titan Securities Inc., a NASD Broker/Dealer and completed its first round of financing.

9. The Company formed the UNDERGROUND Cage Fighting Division to provide a mobile marketing Events Production for regional Arenas and Casinos that wish to host an MMA Event with custom made cages, transport carrier, truck, sound and lighting equipment.

10. The Company helped establish the International Fighters Association (IFA) a non-profit company based in Luxemburg to promote the MMA industry as well as rank, rate and sanction independent fights.

Brad Brooks, President of Titan Securities, issued the following comment, "Management has laid a solid foundation for the future of SUN over the next three years and beyond. The Company's strategy is a combination of what it takes to be successful, profitable and build a global brand in the world of MMA."

About SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Licensed MMA Combat Sports Promoter and produces World Class MMA Events. The properties of SUN Sports & Entertainment (, Art of War LIVE ( USA Men's National Team ( UNDERGROUND Cage Fighting (, and International Fighters Association (, are pending trademarks.

About Titan:

Titan Securities Inc., ( is a fully disclosed broker/dealer conducting all of their stock, bond, and option business through Pershing, LLC. Since 1939, Pershing, LLC has been providing clearing services to broker/dealers worldwide. Pershing, LLC is a member of the BNY Securities group and a subsidiary of The Bank of New York Company. Pershing, LLC has 4400 experienced people, assets of $12.4 billion and equity capital of $604 million. Pershing, LLC also holds client assets in custody worth over $700 billion. Accounts are protected under Security Investor Protection Corp (SIPC) and through additional unlimited coverage through Pershing, LLC. Titan is a full service NASD broker/dealer specializing in personal investments, investment banking and insurance -- headquartered in Dallas, TX.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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