Lifes2good Natural Healthcare

October 21, 2009 15:38 ET

SunOpta's Purity Life to Distribute World's #1-Selling Hair Supplement from Lifes2good

New agreement is announced in conjunction with the Enterprise Ireland Trade Mission to Canada led by the Deputy Prime Minister Mary Coughlan T.D.

TORONTO, ONTARIO--(Marketwire - Oct. 21, 2009) - Lifes2good Natural Healthcare today announced details of a new distribution arrangement through Purity Life, a SunOpta company, valued at approximately C$2 million over the next two years. Purity Life will be listing the Lifes2good product, Viviscal Extra Strength Supplements – the number one-selling hair supplement worldwide – and supporting it with retail and sales assistance across Canada.

This 100% natural, premium European beauty product has been available in Canada for over 10 years in professional clinics and hair salons and is being brought to retail in Canada for the first time due to widespread consumer demand. Viviscal is clinically proven to provide nourishment for thinning hair and promotes existing hair growth with hundreds of thousands of satisfied users worldwide.

ABOUT LIFES2GOOD

Lifes2good is a dynamic, passionate company enjoying rapid and substantial worldwide growth. With a proven formula of developing clinically proven, innovative brands in niche categories, coupled with a focused, targeted and aggressive marketing strategy, the company has experienced sustained growth and success. With the acquisition of the world-renowned hair nourishment system, Viviscal, in 2007, Lifes2good has dramatically increased its international presence and now operates in more than 25 countries worldwide. Lifes2good is headquartered in Galway, Ireland with the North American operation directed from the Chicago office.

ABOUT PURITY LIFE

Purity Life, founded in 1984, now employs 200 people and is the largest supplier of natural health products in Canada. With a sales staff of 32 dedicated sales professionals, Purity Life services more than 5,500 retail accounts across Canada. Purity Life is a subsidiary of SunOpta Inc., a Canadian-owned operator of high-growth businesses, focusing on natural/organic food markets as well as natural health supplements and health and beauty products. SunOpta currently has a market cap of more than US$260 million.

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