Sungold International Holdings Corp.
OTC Bulletin Board : SGIHF

Sungold International Holdings Corp.

October 02, 2007 22:48 ET

Sungold® Announces Agreement to Launch the Horsepower 8 World Pool Lottery in Partnership with the Chippewa Indians, Owners of Chippewa Downs Racing

TORONTO, ONTARIO--(Marketwire - Oct. 2, 2007) - SUNGOLD INTERNATIONAL HOLDINGS CORP. ("Sungold") (OTCBB:SGIHF)(Frankfurt: WKN 608164, Berlin) -

Sungold International Holdings Corp. takes pleasure in announcing that it has signed a three year agreement with the Turtle Mountain Band of Chippewa Indians in Belcourt, North Dakota, to market and launch in partnership, the Horsepower 8 World Pool Lottery on the Internet.

The Horsepower 8 World Pool Lottery design challenges players to select the first place finisher in eight live horse races from participating racetracks, running each weekend, on Saturdays and Sundays. Additional prizes will be paid out each day for seven, six and five winners selected correctly. If there is no prizewinner in a pool, the pool carries over to the next race date. As a result, carryover pools are expected to build to extraordinary, life-changing payouts on a regular basis.

Speaking on behalf of the company, Keith Blackwell, CEO of Sungold®, said, "The Horsepower 8 World Pool Lottery combines the excitement of live horse racing with a lottery platform, hosted on the Internet for easy access. The market for Horsepower 8 consists of the millions of lottery players worldwide, as well as avid horseplayers. The lottery's anticipated carryovers will offer players dreams of exceptional prizes."

Initially, the eight live races will be viewed over the Internet, and the company is currently in negotiations to make them available on simulcast networks and satellite television as well. Tickets for the Horsepower 8 World Pool Lottery will be available for purchase online and at racetracks, casinos, and other locations using our Internet based freestanding lottery kiosks.

The Turtle Mountain Band of Chippewa Indians own Chippewa Downs Racetrack and Sky Dancer Casino in Belcourt. The Racetrack features live Thoroughbred, Quarter Horse and Paint Horse racing. Both the racetrack and casino offer a full menu of simulcast wagering on a year-round basis. Ray Trottier, signing on behalf of the Chippewa, stated, "As a horseplayer for the last 30 years I see this as a pool-building multi-race wager to the masses. As a Casino General Manager that follows gambling demographics closely, I see a huge crossover coming from the daily and weekly lottery players. We are anxious for the launch, and very appreciative to be named as the jurisdictional partner."

About Sungold International Holdings Corp.:

Sungold® is in the business of developing entertainment and e-commerce business in Canada, USA and internationally. Sungold® has three 100% wholly owned subsidiaries: Horsepower Broadcasting Network (HBN) International Ltd., Racing Unified Network (R.U.N.) Inc. and SafeSpending Inc. Sungold® controls the technology, source codes, trademarks, patents, copyrights and the worldwide title, rights and interest in each of the wholly owned subsidiaries. Sungold® also holds a 38% interest in Silks Media Corporation which publishes ThoroughbredStyle Magazine. Sungold® is a fully reporting public corporation trading as SGIHF-OTCBB.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: The statements in this press release that relate to the Company's expectations with regard to future impact on the Company's results from new products in development are forward looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Such information may contain statements that involve risks and uncertainties and is subject to change, at any time. The Company's results may differ materially from expected results. Information on the factors which could affect the Company's operations or financial results is included in the Company's reports on file with Canadian securities regulatory authorities and the United States Securities and Exchange Commission.

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