SupaSwap Corporation

SupaSwap Corporation

January 21, 2010 12:39 ET

SupaSwap is the New Form of Shopping

For Children and Teenagers

LONDON, ENGLAND--(Marketwire - Jan. 21, 2010) - The economic slowdown which began in 2008 and turned into a Global recession has hit the pockets of consumers from all corners of the world. With consumers looking at ways to cut their spending and save money, the popularity of swapping second hand goods - from designer label clothes, through books and CDs to video games and toys - is ever on the rise with some saying "swapping is the new shopping". Indeed, friends have been trading among themselves as long as parents have been handing down outgrown baby clothes. Now, with some help from the Internet, swaps among strangers are cropping up in bars, schools, garages and churches across the United States and in other countries.

A new website launched in 2009 has seen the market opportunity and launched an eBay style website specifically targeted at children and teenagers, but unlike eBay a member can also swap any item they list.

The purchasing power of children and teenagers has been somewhat underestimated on the Internet, with a relatively small number of commercial websites truly dedicated to this segment of the online population. In fact, according to Pew Research in 2008, 93% of American teenagers (age 12-17) are internet users, with 38% of them have already bought something online. Not surprisingly though is that toys and games top the shopping list for kids & teens. Indeed, the global Toys & Games market has seen stable growth over recent years, fueled by increasing GDP per capita in developing countries and the economic boom in the developed world during 2004-2007. A study commissioned by the International Council of Toy Industries (ICTI) suggests that by 2010 worldwide toy sales are expected to grow to US$86.4 billion, an increase of 14% from 2008. According to the NPD Group Inc. (Toy Markets in the World, 2008), online sales of toys & games typically account for 7%-11% of each country's total toys market. Moreover, a recent study (2008) by the European Interactive Advertising Association suggests that 14% of online shoppers in Europe have purchased toys via the Internet. This huge, yet relatively untapped market of children and teenagers online, presents a compelling business opportunity for the SupaSwap Corporation.

Given the limited purchasing power that kids have, SupaSwap enables kids to get their desired toys and games almost without having to spend any money- simply through swapping. This not only enables parents to get rid of unwanted items lying around the house but also allows them to save money, something much needed in today's economic climate. Indeed, the recent upsurge in popularity of websites for swapping second hand goods has demonstrated SupaSwap is the New Form of Shopping!

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