SOURCE: Bulldog Reporter's PR University

Bulldog Reporter's PR University

November 20, 2009 16:06 ET

Superior Social Media Strategy in Six Steps: How PR Can Transform Company Blogs Into New Digital Hubs That Drive Reach and ROI

Bulldog Reporter's PR University Presents a New Bootcamp Webinar: Thursday, December 3, 2009

OAKLAND, CA--(Marketwire - November 20, 2009) - PR pros looking to triple the reach and influence of their company's online presence, maximize traffic and drive engagement should attend this exclusive 90-minute webinar event titled "Superior Social Media Strategy in Six Steps: How PR Can Transform Company Blogs into New Digital Hubs That Drive Reach and ROI."

This exclusive PR University webinar takes place on Thursday, December 3, at 1PM EST (noon CST, 11AM MST; 10AM PST).

The presenters are:

Debbie Weil, Social Media Consultant, Author, "The Corporate Blogging Book"

Ryan Bowling, Director, Communications, Mars Snack Foods

In just 90 minutes, this exclusive PR University live training webinar with corporate blogging guru Debbie Weil and Mars Snack Foods' Ryan Bowling, will give PR pros a six-step action plan that will help them reinvent their blog as home base -- so they can maximize traffic, drive engagement and triple the reach and influence of their company or client's online presence. If a PR pro wants to finally take control of and consolidate all their social media accounts in a way that will help them revitalize their blog, drive buzz, build brand and grow the bottom line, then this is one call PR pros can't afford to miss. Here's what they will learn:

--  Where We've Been: What's wrong with corporate blogs and social media
    plans today -- a checklist of common sins, snafus and shortfalls... plus
    how to avoid each
--  Benefits and Opportunities: Why having a company blog designed to work
    as a social media hub gives PR pros instant visibility, credibility and
--  Digital Hubs Defined: Key traits and features shared by the top social
    media hubs
--  A New Six Step Social Media Strategy: How to make a digital or blog
    hub the foundation for a reinvigorated social media strategy
--  Key Challenges & Solutions: How to overcome the hurdles and
    misconceptions about digital hubs and get one started right now
--  Selling Hubs to Management: Convincing the C-suite that having a
    digital hub is now a "must-have" for any successful business
--  Start Up Essentials: How to fire up a digital hub on a limited budget
--  - from tech specs to time and resources -- and still have maximum impact
--  Secrets of Killer Content: Frequency, voice and POV -- the elements
    that drive blog hub readership, links and buzz
--  Integrating Social Media Apps: Steps for incorporating five key social
    media channels (Facebook, LinkedIn, Twitter, Flickr, YouTube) into a
    digital hub
--  How to Build Traffic: Techniques for promoting a digital hub -- and
    for making it stand out from the crowd without having to devote massive
    resources to the effort
--  Best Practices: How multinational companies leverage their social
    media, blog and digital hubs every day to burnish their reputation, connect
    with customers and drive the bottom line
--  How to manage blog attacks, online "badvocates" and comments spam
--  Measuring ROI: How to track and show value for your digital hub
    program -- plus metrics sure to justify PR pros time and expense

For more details, go to conference home page or print out the brochure.

Attendance at Bulldog Reporter's PR University audio conference costs $299 per dial-in site. Participants in the 90-minute conference will be able to pose specific questions for the presenter at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or for personalized service, please contact our client satisfaction representatives toll free at: 1-800-959-1059.

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