SOURCE: Superwire, Inc.

December 12, 2007 13:16 ET

Superwire, Inc. to Deploy Proprietary Digital Ad Insertion System

Ad Insertion Technology Creates New Revenue Model for Superwire

SALT LAKE CITY, UT--(Marketwire - December 12, 2007) - Superwire, Inc. (PINKSHEETS: SUPI) is pleased to announce the next major step in its long range business strategy with the deployment of Digital Ad Insertion Technology in conjunction with current cable TV services customers.

Under this long term agreement, Superwire, Inc. (SWI) provides 16 channels of Digital Ad Insertion on the most popular Cable Television Network channels (e.g., ESPN, CNN, TBS, USA, CNBC, etc.) to its customers.

Once fully deployed, SWI will be inserting Local, Regional and National ads targeted to a highly sought-after demographic market.

Richard Smith, President of Superwire, Inc., said, "Our new ad insertion technology lets us deliver tailored ads to our customers as well as offering our advertisers other unique opportunities as we broaden our customer base." Mr. Smith stated, "Our existing gated community services already in operation and plans to provide TV and video services to large hotel chains, colleges, time share resorts and other encapsulated businesses make Digital Ad Insertion a natural, easy to deploy and highly profitable business focus." Mr. Smith added, "Digital Ad Insertion is being embraced by the advertising industry (2008 revenue projections are $1.8 Billion) and appears to be SWI's fastest route to profitability. Projections have shown that for every 10,000 residential customers with similar demographics as our current customers Superwire would have potential annual revenue of $400,000 with minimal overhead."

About Superwire, Inc. Superwire, Inc. is a multi-media management group offering interactive television, telephone, broadband services and Cable TV ad insertion to high income Retirement, Educational and Hotel/Recreational communities throughout the United States. Superwire's ad insertion capabilities give national, regional and local advertisers a low cost, high impact avenue to target high expendable income customers and easily measure their advertising ROI.

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of SWI. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

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    Ed Hart