SOURCE: Supply Marketing, Inc.

August 01, 2006 16:38 ET

Supply Marketing Offers Personal Health Records to Patients

Dynamic Branding Opportunity for Drug Companies and Advertising Agencies

KING OF PRUSSIA, PA -- (MARKET WIRE) -- August 1, 2006 -- Supply Marketing, Inc. (SMI), a Point of Care Marketing and Communications Company, announces a new campaign to offer patients complimentary Personal Health Record (PHR) software in physician offices.

Supply Marketing will offer a full-featured software program that assists patients in managing information associated with their personal health. Both the PHR software and the software packaging can be strategically branded with a specific logo, message, or product image. "This is an excellent opportunity for drug companies and advertising agencies to reach consumers while making healthcare decisions," says Jeffrey D. Erb, president and co-founder of Supply Marketing. "It is also an invaluable tool that can be used to increase drug compliance."

Once the software is installed, pop-up advertising, banner advertisements, flash presentations, and other features can be added to promote a client's brand while the patient uses the health record software.

"Today's patients are more aware and eager to play an active role in their care. The PHR software is a great way for patients to track everything health related, from prescriptions refills, drug to drug interactions, physician appointments, and diagnoses," says John Polk, associate vice president of organizational development and strategic planning for Supply Marketing.

"We recognized that PHR software is a hot button in the industry," says Louis Silk, research analyst for Supply Marketing. "With electronic medical records becoming a mandated reality, PHR software is destined to be a part of the average American's healthcare process."

"We work hard to identify the best products and services available to add to our portfolio," says Samantha Parker, product development manager. "We are always looking for ways to improve patient care, and offering PHR software fits perfectly into our mission."

For more information on Supply Marketing PHR software, please contact 610-757-4151.

Background on Supply Marketing, Inc.

Supply Marketing, Inc. is a full service marketing and communications company that successfully creates and maintains brand awareness for their clients. Since April of 2002, Supply Marketing has been on the forefront of a growing "hot" area of branding and communications called Point of Care marketing. This consists of the placement of marketing or communications messages within a physician's offices and hospitals, utilizing unique marketing vehicles. Located in King of Prussia, PA, Supply Marketing is a partner of Devon Health Services, Inc. and Devon Medical.

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